Now don’t get me wrong, it’s definitely a good idea to have a smart and defined link building strategy. But I’ve got to let you in on a little secret: Too many online marketing efforts revolve around making search engines happy. White hat SEO strategies are the way to go, which means that content shouldn’t be written for robots – it has to be high-quality. Fair enough?
That’s not to say an inanimate search engine won’t benefit from a good cooking recipe, but we’re willing to bet that the people searching for one online would like to be able to read it without it sounding generic, strained and altogether unoriginal. What am I getting at? Our very own Jon Ball said it best: “Good content and relevant resources work toward the benefit of humanity.” Web developers and content writers need to understand that website material should come from the heart… especially if it’s about a homemade casserole that’s just like what mom makes.