Page One Power, a link building firm based in Boise, ID, is now offering “link removal” services. The change in its services reflects what company founders are calling the “new landscape of search engine optimization.”
Google recently updated its search algorithm when it released its Penguin update, an anti-spam effort to lower sites that the search engine company deemed as “overly optimized.” When it did so, sites that had “spam” links lost rank in the search engine results pages (SERPs).
You can read more about it from Search Engine Watch’s associate editor, Danny Goodwin, and his article on the five types of link issues that have affected websites.
“A site with too many unnatural links got hurt. Google has indicated that the only way to improve penalized sites is to get rid of the spam, but it’s something that has to be done manually and most site owners simply do not have the time to engage in that kind of intensive clean up.”
Removing those links is an effective way show Google that you are responsive to the needs of the search engine and are dedicated to making your site as clean as possible, and once that is done, a webmaster can then send a request to Google to ask that your site be reconsidered. At our firm we have the ability to dramatically impact those sites in a quick, clean manner,” he said.
While site owners should try to keep a clean backlink portfolio, if a site has been affected, there are steps that webmasters can take to address the issues. The new link removal service is part of the company’s ongoing effort to enhance and grow its offerings, Ball said.
Some of the link removal services available include a link profile appraisal, which will give site owners information about the links to theirs sites that have caused problems with Google. It also offers “harmful link” removal by a staff of trained researchers, a process that company founders called “time consuming and arduous.”
You can learn more about the company’s link removal and appraisal services here.