Generic Top Level Domains (gTLDs) and their extensions are big business these days. In case you don’t know, gTLDs are those extensions on the ends of website (domain) names…. like.com, .net, .org or .edu.
The Internet Corporation for Assigned Names and Numbers (ICANN) released its list of applicants for the new extensions yesterday, with an application price tag of $185,ooo a pop. If you aren’t familiar with the system, ICANN, with funding from its contract from the U.S. government, serves as an international coordinator of Domain Name Systems (DNS), Internet Protocol (IP) addresses and other web real estate.
Google, Amazon, Bing and others with the means are in a bidding war for the new generic TLDs. For its part, Google has applied for some dozens of them, with spending on new gTDLS reaching upwards of $18 million for gTLDs like .baby, .lol, .family, and interestingly enough, even .goo.
In a twist of irony, Google is even in a bidding war for the new gTLD .google. It kind of makes you want to [dot] .giggle. You can read more about it at Search Engine Watch from the link below.