Here at Page One Power, one of the services we offer includes link removal for our clients. During this process, we sometimes encounter issues concerning backlinks that have tainted a company’s web presence. Frequently in those situations we discover the client had been using a Search Engine Optimization firm who had not been willing to share or disclose a dedicated links list of their work, and due to changes in Google algorithms, the company had been penalized. As SEO work becomes more necessary for a respected brand to remain on the top search pages with their online presence, more and more companies hire link building firms without foreknowledge of what paths will be taken to obtain those links. Here are a few tips on how to avoid the pitfalls of hiring link builders who might do damage to your rankings.
Transparency
Considerably, the most crucial elements in constructing a partnership with a firm that represents your company are availability and communication. One of the most common mistakes made by companies who hire link builders comes from being unaware of the processes with which the link builders are attaining links. Often times these link builders will do anything they can to get a link, including building faux sites and mass submittal to non-relevant directories. Ensure your hired firm can present a concrete strategy to attain links that you are comfortable with, and that you understand. Also, be aware that quality link building will take time, and during this time you have a unique opportunity monitor your rankings and test the reliability of communication with the firm that you’ve hired.
Protect Your Brand
Your corporation deserves to benefit from your niche, and your niche deserves betterment from your company. Link builders can attain natural links by developing strategies that assist your company and your consumers. A good tip is to find link builders who can help establish or maintain a relationship with the community of consumers who value your products and services, and who is capable of bettering the community by creating content that is actually valuable to that niche. By representing your company as a resource of useful information, proper link builders will be able to gain links by genuinely serving the community your company represents.
Relevancy
Some link builders are prone to believe that quantity supersedes quality when it comes to obtaining links, and utilize mass submission sites, paid directory hubs, and excessive blog commenting on any post that is willing to display their link. While these strategies can pad the link building process, and in the past have helped to elevate rankings briefly, in most scenarios have had disastrous results for the client upon re-indexing or algorithm changes. Relevancy is not only the most authentic way to build links, but it is also the safest approach to ensuring your rankings will not suffer consequences during changes to search engine indexing. It is best to ensure that when submitting links in quantity that each of the sites submitted to will be relevant to the niche your company represents. Whether contemplating potential SEO, SEM, and Link Building firms, or utilizing an in house link-building system, be sure to push relevancy as the cornerstone of your strategy. Remember that submitting links en-mass can appear as spam to indexing, and that genuineness and usefulness of original content can determine the sustainability of the link.
There are always risks involved when trusting your business to anyone without understanding their process to the fullest extent possible. While link building may be quickly becoming a necessity, it remains a strategy, and it’s important to know which areas to pursue and which to avoid. Whether by implementing it as a process in your marketing department or by using an outside firm, be sure to always assess the best approach to your link building needs for your brand, your consumers, and your long-term ranking status.
