Guest posts are an essential component in the industry of search engine optimization. Indeed, without guest posting, the scope of SEO work becomes fairly limited, and cannot blossom to reach the full effect of what it can potentially do. When writing a guest post, a blogger should bear in mind the target site. It doesn’t matter how beautifully written and thoroughly researched his or her post on the history of Amtrak may be; if that same post is being shopped around at sites that market tickets for sporting event or that exclusively celebrate thoroughbreds, that post is not being published.
Relevancy is crucial. But an SEO employee should also always be mindful to find sites that are not only relevant, but that garner high traffic and receive a high reputation. Specifically, sites that have a large following on Twitter and/or Facebook are ideal. The best thing that can happen to a guest post is for it to gain traction on these social networking sites, and others akin to them.
It has been speculated in link building circles that a guest post with tweets and likes are equivalent to external links pointing to that guest post which means more link equity flowing from the guest post to your site. Whereas a guest post that gets no social traction remains an empty shell of authority and the link equity can be substantially lower. Likes and shares also means that the site you are guest posting on has real visitors and traffic which is always a positive.
According to statistics, as of February 2012, twitter currently has 465 million accounts. That number keeps growing, and at an astonishing rate. It’s estimated that eleven new accounts are being created not every minute, but every second. Extrapolated from that, twitter grows by just shy of a million new users per day. Were it not for Mark Zuckerberg and friends, the founders of twitter would have founded a website that provides the chance for unprecedented exposure. So when a guest post can not only find its way on to the target site, but indeed the twittersphere, it infinitely becomes for the client. With the more eyes on a blog that twitter guarantees, there are bound to be more clicks on the links in the post, whether they be links within the article or itself or links within the author bio.
Facebook exposure is still key as well. That social networking giant doesn’t quite work in the same manner that twitter does. When user A likes an item shared by user B on his or her newsfeed or wall, that item is not automatically reposted for all of user A’s friends to see. User C, a friend of user A, can click on the ticker that informs him or her of user A’s like, but I know many who ignore the ticker. User A can share user B’s content, however, and user C can pick up on it as well until the entire alphabet and beyond is reached.
Exposure is the best thing that can happen to a guest post, and in today’s world of social networking, there really is no better way to gain said exposure.
[author] [author_image timthumb=’on’]http://pageonepower.com/wp-content/uploads/2012/10/photo-1-11.jpg[/author_image] [author_info]
Jesse Stoler is an assistant editor, head writer, content developer and link builder at Page One Power, where his direction has provided dozens of employees with the insight and skills needed to make their clients rank. In addition to online marketing, Stoler is a thoughtful leader and he provides guidance to his team of fellow writers while also finding new, innovative ways to link build.
Outside of work, his hobbies include stand-up comedy, acting and rooting hopelessly for the New York Knicks. You can connect with him on Google+.