Aug. 15, 2012 9:57 a.m. SAN FRANCISCO, CA.–Matt Cutts, Google’s famous “spam fighting” engineer, is addressing the SES Conference and Expo attendees.
Cutts said that SEO companies that are doing great SEO, they are helping do fantastic things that make the internet better… things like being great sources of information, and are driven by the fact that users expectations are increasing every year. He said prior versions of Google returned poor information compared to current searches.
Cutts says that Google’s philosophy is to help someone find the answer they are looking for, and says they are working to build knowledge graph, as well as working with Wikipedia.
After being questioned by a conference attendee about the webmaster community on his perception that “Google does what’s right for Google” and Google’s stance of “getting into all of our businesses” Cutts asked responded by saying, “Let me explain, we are trying to give good information to the user, and we aren’t trying to keep people giving information to keep them on Google.”
Danny Sullivan, also onstage with Cutts, expressed concern that Google is huge and anticipates that the tension between webmasters and Google’s increasing presence online such as Zagat, Google+, etc., that webmasters are losing traffic to Google.
Cutts responded by saying that Google is interested in creating value for the user and they are mindful of the value of webmasters and their sites.
“The web is websites,” Cutts said. “It has to be useful for everyone.”