Aug. 15, 2012 12:05 p.m. SAN FRANCISCO, CA.–- The SEO Swiss Army Kinife, according to Marcus Tober
CTO, of SearchMetrics Inc., is a tool that will include a search engine with a number of add ons, such as the FireFox browser, which allows you multiple uses at the same time. He added that the Microsoft IIS Toolkit gives great in-depth analysis of site structure and SEO violations, as well as a sitemap generator. He added that it has disadvantages include its requirement of the Microsoft server to use it as well as its slowness.
Another tool is the Screaming Frog desktop SEO crawler, which has a free version that will crawl up to 500 URLs. On Page.org, out of Germany, also offers the same utility, Tober said. “It’s made with love and brain in Bavaria,” he said. Tober referred to the Google Panda/Penguin updates as a big “Ouch” that hit the SEO world, and advised webmasters to look at their web analytics, and after further research to compare Google analytics and search metrics to find correlations between URLs, keywords and domain level drops.
Tober says technical changes such as redesigns can also affect page ranks, and reminds site owners to double check their robot.txt.
Your daily traffic rank is an indicator of a Panda/Penguin hits, but Tober advised that recovery is possible if appropriate changes are made.
If Penguin hit you, if you got a letter from Matt, you have to do something, Tober said.
Tober recommends using link research tools and Majestic SEO search tools, but to be careful to use cumulative and non-cumulative tools, as well as multiple sources to determine a comprehensive link profile. It is especially good to use the cool new features of webmaster tools, he said.