Recently, I required a new study desk for my home. I know it’s more common for these kinds of desks to be used for PCs, but it is a convenient place to keep my laptop, along with books and notes. As most people who know me will tell you though, construction has never been my forte. Even with a clearly written set of instructions in front of me, and most likely I am going to build you a representation of a Picasso painting, even though the end results called for a bookcase. Because of this, I tend to call on friends to do this sort of work for me while I hold my head very low in shame, and I repeated this action again for the building of my new computer desk. Even though there’s only one way to build such a desk, I can’t seem to get it right. Thankfully, there are a plethora of ways to build links, many of which have proved to be effective for many people.
Below You will Find 15 link building tactics.
1. Submit a press release. By submitting press releases via the myriad of venues available on the internet, it allows other sites to find your site. It builds communication that can lead to placing links.
2. Make a top ten list. People are really attracted to top ten lists for whatever reason; it’s why people still watch Letterman. Making a top ten list for a topic concerning your industry and placing it on another site with authority will attract links.
3. Submit an article to popular website. Guest posting is one of the oldest methods in the business, and it’s still as effective as it ever was. Just make sure to attach an author bio with a working link.
4. E-mail a site to report dead links. Even the best sites are going to have some bad links on them. Scouring a site’s links list and e-mailing them a report of the dead ones will not only open up communication, but it will put you in the good graces of the latter site, thereby effectively offering up your site as a healthy alternative.
5. Make a video and submit it to YouTube. It might be one of the more complicated methods, but many link builders have found success by making videos about their industry and putting them on video sites like YouTube and Vimeo. Just make sure to have a link attached to your user profile.
6. Get on the ball with breaking news. In today’s oversaturated media landscape, getting the news first has become more and more important. When it comes to news regarding your industry, try to be the first source of information.
7. Pay webmasters to publish your blog. No one likes forking over money, but think of it as advertising. Paying webmasters of forums that garner a lot of traffic to publish your blog will inevitably lead some of that traffic over to your site.
8. Attach yourself to people who are good at promoting themselves. By working with people who are skilled at self-promotion, you can fall under their umbrella, and soon they will be promoting you and your website.
9. Share industry secrets. People always want to be privy to a secret, even when it doesn’t concern them in the slightest. By exposing trade secrets and compiling them into a well-written guest post, you are liable to gain a lot of readers who will follow to your site.
10. Study the link building methods of your competitors. There’s nothing wrong with emulation. See what your competitors are doing successfully and model it in a way so it is appropriate for your ambitions.
11. Pay popular bloggers to post on your site. There are many bloggers with devoted followers. Find some of these bloggers and offer compensation, both in the form of money and links, to post on your site. They will bring some of their followers over to your site as well.
12. Get featured in a syndicated newsletter. This may not be the easiest method, but it is something you should reach for. Some newsletters hit thousands of inboxes every day; getting on one of these newsletters is a great way to get your link out there.
13. Set up contests for bloggers. Let bloggers know that they can win a prize of some kind for writing the best article about a topic regarding your industry. When they win, offer them a badge that links back to your site. It’s a win-win for everyone.
14. Look for mentions of your site and ask webmasters to include your link. You never know; there could be a mention of your site out there that you missed. Use search engines to see if that’s the case, and if there are any, see if you can get the webmasters to throw in a link with the mention.
15. Share an eBook for free on Amazon. Even after years and years, Amazon is still one of the most popular websites on the web. Their publication of eBooks has done nothing but add to their popularity. It may be a more time consuming task, but writing such an eBook and getting it onto Amazon with your author bio can be entirely beneficial.
Some of these concepts may not be the most sexy but if you can master just one or a couple of these techniques then you are sure to develop some really great links to your site. I always say if you aren’t 100% positive that your site is getting links then its almost 100% positively not getting links. Specializing and doing a great job with any of these 15 tactics will surely build links that you can be proud of.
[author] [author_info]Jesse Stoler is a writer, researcher and link builder at Page One Power. In his off time, he also moonlights as a stand-up comedian.[/author_info] [/author]