This video, from SBTV, is a good resource for company owners or clients who may not understand all of the technical jargon around what it means to have lost search engine page rank (SERP) or were penalized as a result of Google’s Penguin algorithm update.

In it, Ivy Hartman explains in simple, easy-to-understand language the steps that a site owner can take on their own to address any issues. That said, should a site owner find that the complex nature of addressing any penalties from Google to distressing, or the job itself to time consuming, there are also other options.

If you fall into that category, we’ve written a few blog posts regarding the updates and what to do about them, how to proof your site for future algorithm changes, and we are also specialists at increasing SERP for our clients through white hat online marketing, which you can learn more about here.

Google Penguin