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Author Archive | Jeriann Watkins

November Eve

Link Classification: The Difference Between Guest Posts and Affiliate Programs

The title of this post may confuse the search engine optimization (SEO) savvy, as the practice of guest posting has little to do with affiliate link programs, except for the fact that both do involve links. While no one would argue that the two are one and the same, there seems to be an epidemic in the blogging world of treating the two as if they are, indeed, similar. Continue reading “Link Classification: The Difference Between Guest Posts and Affiliate Programs” »

web building

What Is Google’s “Disavow Links” Tool?

An in-depth look at when you should or shouldn’t use the new tool

Yesterday (Oct, 17th, 2012), Matt Cutts, Google’s resident spam-fighter, announced the release of a new webmaster tool. This tool is called “Disavow Links” and its purpose is to help website owners get their site back on the right track after being negatively affected by Google’s algorithm updates.

The disavow links tool was created with the knowledge that a lot of site owners have fallen into the trap of purchasing links on spammy directories and other unnatural link building practices. Though Google does not condone this, they understand that people make mistakes and should have a chance to redeem themselves. Continue reading “What Is Google’s “Disavow Links” Tool?” »

sunset

Penguin-Friendly Link Building in Three Easy Steps

In April of 2012, Google achieved the impossible. They made the word “Penguin” scary. See, you read that word and you shuddered, ever so briefly. If you had read “penguin” in March, you would have smiled and imagined an awkward, flightless bird tripping over snow, maybe even trying to dance. Now you just picture your website plummeting through the search engine rankings pages (SERP)s.

But that’s not how it has to be. In fact, it may be hard to believe, but fear of Penguin is kind of a “the sky is falling” type of hysteria. The truth is, Google’s Penguin algorithm update is not penalizing any methods that really benefitted you anyway. What it does do is strive to get rid of a lot of the spam that is cluttering up the internet. Continue reading “Penguin-Friendly Link Building in Three Easy Steps” »