Author Archive | Jesse Stoler

Why Can’t The SEO Community Get Along?

Posted by on Nov 13, 2012. Jesse Stoler, Opinion, Search Engine News, SEO Strategies, Staying Out of Trouble
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Opinion–There’s No Such Thing As Friendly Competition In SEO

Americans love competition.  Competition is a part of our backbone.  If you look at the Nielsen ratings, the Super Bowl is consistently the highest rated television program year after year.  When the NFL Super Bowl isn’t on, most of the other top shows are no longer the kind of scripted shows that have reigned over the nightly programming since the advent of the tube. Instead, they are “reality” television programs, premised on finding the best karaoke singer, or the best backstabber/conniver living on an island.

The news media, which was meant by the founding fathers to act as the fourth estate and watchdog over the tyranny of the defined branches of government, has instead become a manic, 24-hour electoral prognosticator, obsessed with political races, not the issues that should define them. Continue reading “Why Can’t The SEO Community Get Along?” »

About Jesse Stoler

Essential Link Building Tools

Posted by on Oct 11, 2012. 4 B's of Link Building, Link Building
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There are many jobs that require an employee to be ready equipped with some sort of toolbox.  The person that fixes the sputtering engine on your car is going to have one.  The company you call to repair your slowly collapsing front deck is going to send over a guy with a rather hefty toolbox most likely.  In fact, according to the New York Times, jobs that require these kinds of tools are among the few that have not been cut so drastically in the last four years.  As Princeton economist Alan Binder said, “You can’t hammer a nail over the internet.”  Link building is another industry that hasn’t seen this decrease.  If anything, the industry is positively booming.  Link builders may not bring a wrench or a hammer to their computers, but they certainly have tools of their own. Continue reading “Essential Link Building Tools” »

About Jesse Stoler

15 Link Building Tactics

Posted by on Sep 26, 2012. 4 B's of Link Building
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Recently, I required a new study desk for my home.  I know it’s more common for these kinds of desks to be used for PCs, but it is a convenient place to keep my laptop, along with books and notes.  As most people who know me will tell you though, construction has never been my forte.  Even with a clearly written set of instructions in front of me, and most likely I am going to build you a representation of a Picasso painting, even though the end results called for a bookcase.  Because of this, I tend to call on friends to do this sort of work for me while I hold my head very low in shame, and I repeated this action again for the building of my new computer desk.  Even though there’s only one way to build such a desk, I can’t seem to get it right.  Thankfully, there are a plethora of ways to build links, many of which have proved to be effective for many people.

Below You will Find 15  link building tactics. Continue reading “15 Link Building Tactics” »

About Jesse Stoler

A Couple Ways To Think About Link Building Strategies

Posted by on Sep 13, 2012. 4 B's of Link Building, Best Business Practices, Guest Blogging, Link Building, Page One Power Link Building Strategy
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Catenaccio, or the chain as American sports fans came to know it, was a prominent defensive style of play in international soccer during the 1960s and 1970s.  It was developed by the legendary coach/trainer Helenio Herrera, and it was largely built off of the verrou defensive strategy.  In cattenaccio, players would be lined up 1-3-3-3, which may not have allowed for a killer offense, but it made for nearly impenetrable defenses.  Some coaches, after seeing the catenaccio, would tamper with the formation a tad to insert a sweeper behind one of the lines.  This strategy is no longer in use, not in abundance anyway.  Too many teams took it up, and games would all too often end up in 0-0 gridlocks.  Just like in soccer, great strategies in link building can become outdated and obsolete.  Unlike soccer, the process of antiquation can be rather rapid.  Thanks to variables like Google algorithms and expanding technological capabilities, link builders are frequently on their toes when it comes to devising new strategies. Continue reading “A Couple Ways To Think About Link Building Strategies” »

About Jesse Stoler

What is Negative SEO?

Posted by on Aug 29, 2012. 4 B's of Link Building, Best Business Practices
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As with any industry, the field of search engine optimization is not free of unseemly tactics.  While it represents only a modicum of the industry, negative SEO has long plagued the reputation of white hat SEO companies.  An example of a negative search engine optimization (SEO) strategy would be a website being flooded with a wide variety of irrelevant links and Spammy links in order to maximize link juice to the fullest extent.  One tactic that has been employed by black hat SEO workers is to target the site of a competitor and create URLs similar to that competitors site that ultimately redirect to Spammy links, adversely affecting the ranking of that competitor’s site.  Google has done its best to combat black hat SEO in recent months through the implementation of the Google algorithm updates Panda and Penguin, and indeed has been somewhat effective.   Yet it would be a lie to state that black hat SEO has been categorically removed from the most shadowy pockets of the internet.  What is in question, and has been for a long time, is the overall effectiveness of this kind of negative SEO. Continue reading “What is Negative SEO?” »

About Jesse Stoler

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