Guest Posting: What NOT to do
During my time as a link builder, I have discovered many effective strategies for conducting a successful guest posting plan. When it comes to Search Engine Optimization, link building is the final frontier, as it is the one aspect of SEO that is never finished. Link building is also the most difficult SEO strategy to get right. Guest posting exists as a strategy within link building, and it is often the bread and butter of a link building plan. So while I could regale you with stories of my successes at guest posting, I think it is more fun to shine light on my mistakes. So read on to learn what my experience with guest posting has taught me NOT to do.
Do NOT Underestimate the Task
Guest posting is an enormous undertaking that involves hours of researching, planning, organizing, communication, and writing. Do not take on the task of guest posting lightly, as your results will surely suffer for it. Getting a guest posting operation off the ground is going to take some time and effort as you develop a strategy, learn the ropes, and create an organizational and management system. Keeping track of your research and content is crucial to being efficient at guest posting, so great care must be taken when developing these systems. Failing to create a system to manage and record research and content is an easy way to waste valuable time and effort.
Do NOT Conduct Research Poorly
Research is the fuel that powers the guest posting engine. Without conducting research, you will have no clue as to the nature of the site you are trying to build links for. Even if the site is your own, you will need to know who you are in competition with for keywords. If you start looking for blogs to post on without doing proper research, you may find that you have targeted the wrong keywords or niche, which greatly reduces the power of your links, as they do not provide the relevancy that search engines look for. Knowing and researching your competition will give you insight into their link building strategies and will give you insight into how your own strategy should work.
Do NOT Search Ineffectively
Once you have fully researched your site, its keywords, the competition, and the audience, you will need to use this data to search for relevant sites for which to guest post. To do this efficiently and properly, you will need to know how to format your searches in order to find sites that allow guest post which are also relevant and high quality while excluding sites which do not meet these requirements. If you are inept at formulating a search that returns useful results, you will have to wade through all of the junk results in your search results which will reduce efficiency.
Do NOT Aggravate Blog Owners
Contacting blog owners to initiate guest posting on their blog is a crucial aspect of guest posting. If you are rude, waste their time, or do not offer them something that they can use, you will find your guest posting efforts are fruitless. Blog owners are the gate keepers of guest posting links, and you must engage them in a manner that is likely to lead to the links that you desire. Blog owners are concerned with one thing: traffic. The more traffic they get, the more successful and profitable their site is. To this end, you must offer them something that is likely to get them the readers and the traffic they bring.
If you can avoid the above mistakes when implementing a guest posting plan, you will be off to a great start to a successful link-building campaign. After all, it is better to learn from the mistakes of others than it is to make them yourself.
Author bio: Justin Gilmore is a Web Content Developer for Page One Power, a link building Company.