Author Archive | Kaisja Clark

Video: Why Online Ads Are Ok & Paid Links Are Not

Ever wondered why it’s ok for a website to pay for online ads, but it’s not ok to pay for a link? Your question is answered in the Google Webmaster Help video below.

Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t?

8 Killer Link Building Moves

If you are looking for a few new killer link building moves, take a look at the slideshow below. (Just click an image for it to open.)

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Industry Headlines: Mashable Says Social Media Ad Revenues to Double By 2016 [REPORT]

By , originally posted Monday, Nov. 26, 2012 via Mashable

Good news for those who believe social media advertising revenues will be crushed by mobile: A researcher is estimating that the category will double by 2016 to become a $9.2 billion business, in the U.S. at least.

BIA/Kelsey projects a 19.2% annual growth rate for the next four years for social media ads. The researcher believes that so-called native ads like Facebook’s Sponsored Stories and Twitter’s Promoted Tweets will lead the growth. Such native social advertising will grow from $1.5 billion in 2012 to $3.9 billion in 2016 for a 26% annual growth rate. BIA/Kelsey predicts that FacebookTwitter and others including StumbleUpon and Tumblr will be able to command higher prices for the formats.

Even the oft-derided social display ads — the ads you see on Facebook’s right-hand column or the banners on YouTube — will also grow from $3 billion in 2012 to $5.4 billion in 2016, which amounts to a compound growth rate of 15.2%.

The report’s sunny take contrasts a bit with a pervasive belief that the growth of mobile will torpedo overall ad revenues. For instance, Facebook’s stock fell as low as $17.55 after the company went public at $38 as investors punished the company for its perceived lack of ability to monetize its growing mobile audience. But even Google, which has anticipated the mobile revolution, has seen its average cost-per-click fall as mobile takes a bigger slice of the overall pie.

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News: The State Of Search

“I have learned my lesson. Anybody who builds a business based on the whims of a search engine’s algorithms — that’s a foolish thing to do.” ~Tim Carter. Carter is a site owner who CNET reported lost thousands of dollars after Google’s algorithm updates took effect.

There are lots of things afoot in the world of search these days, so here’s a roundup of the latest in search from Google, Yahoo and Bing.

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Google may be soon be out of hot water since there are reports that the Federal Trade Commission’s investigation and potential anti-trust suit against the company is lacking some needed evidence. Continue reading “News: The State Of Search” »

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Industry Headlines: Was There A Google Panda Refresh? #22

By  Originally Posted Nov. 19, 2012 on Search Engine Roundtable

I am seeing lots of chatter and discussion around another Google update that started around Friday, November 16th.

It may be a Panda refresh or some other type of update. But the discussion seems to be implying there was a small Panda refresh this past Friday, November 16th.

Mozcast doesn’t show much of a shift but SERP Metricsdoes show a small uptick in changes at Google.

If there was a Panda refresh, that would only put about two weeks between Panda #21 and this Panda refresh.

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