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Author Archive | Kaisja Clark

Video: Why Online Ads Are Ok & Paid Links Are Not

Ever wondered why it’s ok for a website to pay for online ads, but it’s not ok to pay for a link? Your question is answered in the Google Webmaster Help video below.

Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t?

8 Killer Link Building Moves

If you are looking for a few new killer link building moves, take a look at the slideshow below. (Just click an image for it to open.)


Industry Headlines: Mashable Says Social Media Ad Revenues to Double By 2016 [REPORT]

By , originally posted Monday, Nov. 26, 2012 via Mashable

Good news for those who believe social media advertising revenues will be crushed by mobile: A researcher is estimating that the category will double by 2016 to become a $9.2 billion business, in the U.S. at least.

BIA/Kelsey projects a 19.2% annual growth rate for the next four years for social media ads. The researcher believes that so-called native ads like Facebook’s Sponsored Stories and Twitter’s Promoted Tweets will lead the growth. Such native social advertising will grow from $1.5 billion in 2012 to $3.9 billion in 2016 for a 26% annual growth rate. BIA/Kelsey predicts that FacebookTwitter and others including StumbleUpon and Tumblr will be able to command higher prices for the formats.

Even the oft-derided social display ads — the ads you see on Facebook’s right-hand column or the banners on YouTube — will also grow from $3 billion in 2012 to $5.4 billion in 2016, which amounts to a compound growth rate of 15.2%.

The report’s sunny take contrasts a bit with a pervasive belief that the growth of mobile will torpedo overall ad revenues. For instance, Facebook’s stock fell as low as $17.55 after the company went public at $38 as investors punished the company for its perceived lack of ability to monetize its growing mobile audience. But even Google, which has anticipated the mobile revolution, has seen its average cost-per-click fall as mobile takes a bigger slice of the overall pie.

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News: The State Of Search

“I have learned my lesson. Anybody who builds a business based on the whims of a search engine’s algorithms — that’s a foolish thing to do.” ~Tim Carter. Carter is a site owner who CNET reported lost thousands of dollars after Google’s algorithm updates took effect.

There are lots of things afoot in the world of search these days, so here’s a roundup of the latest in search from Google, Yahoo and Bing.


Google may be soon be out of hot water since there are reports that the Federal Trade Commission’s investigation and potential anti-trust suit against the company is lacking some needed evidence. Continue reading “News: The State Of Search” »

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Industry Headlines: Was There A Google Panda Refresh? #22

By  Originally Posted Nov. 19, 2012 on Search Engine Roundtable

I am seeing lots of chatter and discussion around another Google update that started around Friday, November 16th.

It may be a Panda refresh or some other type of update. But the discussion seems to be implying there was a small Panda refresh this past Friday, November 16th.

Mozcast doesn’t show much of a shift but SERP Metricsdoes show a small uptick in changes at Google.

If there was a Panda refresh, that would only put about two weeks between Panda #21 and this Panda refresh.

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