We have a specific set of philosophical viewpoints (11beliefs) that guide our link building business practices and govern our behavior. We feel that if you are considering a link building agency to do your link building you should know their point of view and should agree with them.
Transparency
We believe in 100% transparency because your brand should be protected and there shouldn’t be any surprises, ever. To that end our transparency in the SEO industry is unprecedented. We provide each of our link building clients with access to the same documentation and worksheets that our link building teams use when working on their project.
Our clients can access their individual link building project worksheets anytime, which means that they can review links acquired, strategies, target sites, articles, graphics, e-mails and everything else that relates to their account at their own convenience.
In addition to unfettered access to account documentation, our clients receive weekly and monthly written reports that detail links achieved, strategies utilized and future plans for their project.
Relevancy
We are a relevancy first firm. We believe that in order for our clients to achieve long-term rankings for their keywords, their link profile must be relevant to their keywords.
Because of that, we pursue only relevant sites for link building. We often say that we’re relevancy first, page rank second.
Let’s work together
Hourly link building
Because the web is so vast and we’re relevancy first, we sell our link building by the hour. We decided to do that because every niche on the web is so different and so unique that predicting a number of links is futile.
When our clients purchase an hourly package, their hours will be used up in the month they purchased them. Naturally, the more hours that you purchase, the more links you will get. Also when we have higher hours to work with we can focus in more specifically on your project and we can get higher quality links. Like anything, the more you focus on it the better you get at that task.
As for transparency in our hourly packages, the shared documents have a tab that list your hours down to the minute, task and the link builder that worked on that task.
Specialization
We believe that to be the best at what you do you need to specialize. We used to be a general SEO agency. We did on-page SEO and off-page SEO. What we found while doing “everything” in SEO was that the link building was often overlooked and/or neglected. Link building is hard and if there are easier things to do, those things usually get done before link building.
What we also knew about SEO was that link building was what actually got web pages to rank in the search engines. So on a fateful day in 2010 we decided that we’d focus on link building exclusively.
The result has been staggering. We’ve learned so much about link building and how to do it that it’s mind boggling to realize what we didn’t know about link building back then and what we’ve still got to learn.
We now build links for every imaginable niche and product all over the globe.
Hard Work
We believe in hard work. Link building is not glamorous, romantic or glorious; it consists of high quality, intelligent guys and gals logging hundreds of hours on the web scouring for target sites and thinking of creative ways to get links on those sites. If you want to get high quality, relevant links like our clients expect, there simply is no other way.
Our teams get to work at 7AM and work hard until 5. But don’t worry about us we know how to relax and have fun too. We don’t work Friday, Saturday or Sunday, but Monday through Thursday we work hard.
Research
Link building is a new discipline. Its beginnings are happening right now actually. We have found that doing research into our industry and pioneering strategies and practices has been critical. We do more link building research than anyone could dream of.
Outsourcing
We don’t outsource our work.
Early in our careers we utilized outsourced solutions for our SEO needs. It worked out very nicely. When we decided to focus on link building, we found that because of the intensity of the work coupled with the high level of communication required to effectively do relevancy first link building, outsourcing any of the labor was impossible.
So, no, we don’t outsource our link building.
Communication
We believe in clear, consistent and open communication. We know that’s a tired cliché but we truly attempt to make it true.
Every project begins with a 30 minute call to initiate your link building project where we discuss every piece of your project.
We then offer continued communication with weekly e-mails from your team leader regarding the progress of your account and then finally a written monthly report that “humanizes” the work we do for you.
You also get unlimited phone and email access to your link building team leader who is eager to discuss the project and any intricate details involved within it.
We believe that you should be aware of any and all parts of your project.
Teamwork
We believe in teamwork.
We build links in teams. We do that because building links alone, isolated from other people in cubicles is nearly impossible. Our link builders sit close together and have lively discussions about every project all day every day.
Honesty
We believe in being honest.
Honesty is not only the best policy, it’s our only policy. We approach link building in a straight forward no BS way. We work hard, use our brains and do it right.
We track the time that you purchase from us down to the minute and team leaders ensure that every minute is used wisely.
Fair pricing
Because we build links by the hour, we’re very sensitive to keep integrity in the time our clients purchase from us. We also keep our pricing extremely competitive with other firms offering services like ours.
