Catenaccio, or the chain as American sports fans came to know it, was a prominent defensive style of play in international soccer during the 1960s and 1970s. It was developed by the legendary coach/trainer Helenio Herrera, and it was largely built off of the verrou defensive strategy. In cattenaccio, players would be lined up 1-3-3-3, which may not have allowed for a killer offense, but it made for nearly impenetrable defenses. Some coaches, after seeing the catenaccio, would tamper with the formation a tad to insert a sweeper behind one of the lines. This strategy is no longer in use, not in abundance anyway. Too many teams took it up, and games would all too often end up in 0-0 gridlocks. Just like in soccer, great strategies in link building can become outdated and obsolete. Unlike soccer, the process of antiquation can be rather rapid. Thanks to variables like Google algorithms and expanding technological capabilities, link builders are frequently on their toes when it comes to devising new strategies. Continue reading “A Couple Ways To Think About Link Building Strategies” »
