SEO is an exciting, fast paced, ever evolving industry. Day after day we hear the same old story – SEO is dead, link building is dead, social media has replaced SEO, inbound marketing has replaced SEO.
The truth is nothing is dying – only changing, growing, evolving.
So what happened to good ol’ link building?
Link building used to be about quantity and not quality. Relevance was little, if any, factor. Paid links were common, and spam actually worked. Blog commenting, article marketing, directories were the golden goose. All these from less than two years ago. Continue reading “What Happened to Good Ol’ Link Building” »