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Register Here for today’s Webinar : The 10 Most Popular Link Building Questions

The 10 Most Popular Link Building Questions
September 27, 2012 @ 1:00 PM EDT
Session length: 60 minutes
The 10 Most Popular Link Building Questions Continue reading “Register Here for today’s Webinar : The 10 Most Popular Link Building Questions” »

Zach Ball

About Zach Ball

Zach Ball earned degrees in political science and secondary education, but ended up starting an internet marketing firm with his brother Jon. That firm is Page One Power.

3 of the Worst Link Building Strategies

To most SEOs, Google’s consistent changes to the algorithm keeps link builders and SEOs on their toes. In actuality, the algorithm updates are designed to serve better results and enhance users experience. Google changes their algorithm nearly 500 times annually, and link builders scramble to adopt new tactics in order to consistently elevate rankings and avoid penalties.

From the most recent algo updates a la “peguin” link builders are pressed to create natural link building techniques. This means that link building is a rather slow and tedious process. However, if you do not care about the algo updates and you just want links yesterday then here are some great ways to build unnatural links the fast and dirty way.

Here we take a look at 3 commonly used and ineffective link building strategies. Continue reading “3 of the Worst Link Building Strategies” »

Zach Ball

About Zach Ball

Zach Ball earned degrees in political science and secondary education, but ended up starting an internet marketing firm with his brother Jon. That firm is Page One Power.

SEO Link Building | Using AdWords to Focus Your Link Building Campaign

Finding a starting point for a link building strategy can really begin with the desire to one day stop paying Google for adwords placement.  You’ve already nailed down a respectable PPC campaign, with high click rates and effective conversions. You’ve effectively optimized your ability to give Google marketing dollars in exchange for some lucrative keywords that are, nay I say ,“impossible” to rank for. Paying for these keywords has been great, but wouldn’t it be sweeter if your site could receive all of the free organic search traffic? Continue reading “SEO Link Building | Using AdWords to Focus Your Link Building Campaign” »

Zach Ball

About Zach Ball

Zach Ball earned degrees in political science and secondary education, but ended up starting an internet marketing firm with his brother Jon. That firm is Page One Power.

Back To Basics: On-Page SEO

Here at Page One Power we are a link building firm, and On-Page SEO is taken for granted. Yet we understand that SEO is a many-pieced puzzle, and that all parts need to be handled appropriately for true optimization. And because SEO is such an in depth process, it’s easy to forget a few basic steps, which can at times be crucial. So to that end, we thought we’d provide a little back to basics reminder for those who might be overlooking the basics of SEO.

On-Page SEO is centered on garnering better recognition for your keywords by increasing search engines’ ability to recognize them. Essentially, you’re making your site easier to read and be recognized by search engines, as well as optimizing your keyword usage. To do this, in simplified language, there are 4 important elements to target for strong and efficient On-Page SEO. These are HTML Head Tags, Body Tags, URL Optimization, and Internal Links.

Keep in mind that before even considering On-Page optimization, you need to have clear and well defined keywords for every page of your website. Continue reading “Back To Basics: On-Page SEO” »

Zach Ball

About Zach Ball

Zach Ball earned degrees in political science and secondary education, but ended up starting an internet marketing firm with his brother Jon. That firm is Page One Power.

Wait…Wait! Do This Before You Start A Link Bait Project

Actually, that could get us in trouble. How about will trade dog for links…

Our teams are always thinking and developing creative link bait strategies for our clients. But, wait, what is link baiting? To put it simply, you post something online, be it a photo, a story, a joke, etc., the key being that it is interesting enough that, like a fish hook, it grabs the web’s attention. The goal is to get people on the web to link back to your site, to blog about it or to share it on social media. As we work on link baiting projects, most of our ideas are unrealistic but brain storming link bait projects is just plain fun, because we get to be our natural creative genius selves. Continue reading “Wait…Wait! Do This Before You Start A Link Bait Project” »

Zach Ball

About Zach Ball

Zach Ball earned degrees in political science and secondary education, but ended up starting an internet marketing firm with his brother Jon. That firm is Page One Power.

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