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Good old link building

What Happened to Good Ol’ Link Building

SEO is an exciting, fast paced, ever evolving industry. Day after day we hear the same old story – SEO is dead, link building is dead, social media has replaced SEO, inbound marketing has replaced SEO.

The truth is nothing is dying – only changing, growing, evolving.

So what happened to good ol’ link building?

Good old link building

Link building used to be about quantity and not quality. Relevance was little, if any, factor. Paid links were common, and spam actually worked. Blog commenting, article marketing, directories were the golden goose. All these from less than two years ago. Continue reading “What Happened to Good Ol’ Link Building” »

Zach Ball

About Zach Ball

Zach Ball earned degrees in political science and secondary education, but ended up starting an internet marketing firm with his brother Jon. That firm is Page One Power.

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SEO and Technology | What they Could be Doing for your Business

Link building SEO is pretty well inextricable from technology. Pursuing that train of thought, technology is on its way to being ingrained in the very fabric of modern life and business. I’m no math genius, but by deferring to the transitive property we can see that SEO is pretty well enmeshed with modern business strategy. Sure, that’s a bit of a stretch using traditional logic, but it’s really not too far off the mark with the way most companies conduct business today. It’s the reason why many enterprises look to link building firms to help them develop their online presence.

Continue reading “SEO and Technology | What they Could be Doing for your Business” »

Zach Ball

About Zach Ball

Zach Ball earned degrees in political science and secondary education, but ended up starting an internet marketing firm with his brother Jon. That firm is Page One Power.

Register Here for today’s Webinar : The 10 Most Popular Link Building Questions

The 10 Most Popular Link Building Questions
September 27, 2012 @ 1:00 PM EDT
Session length: 60 minutes
The 10 Most Popular Link Building Questions Continue reading “Register Here for today’s Webinar : The 10 Most Popular Link Building Questions” »

Zach Ball

About Zach Ball

Zach Ball earned degrees in political science and secondary education, but ended up starting an internet marketing firm with his brother Jon. That firm is Page One Power.

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3 of the Worst Link Building Strategies

To most SEOs, Google’s consistent changes to the algorithm keeps link builders and SEOs on their toes. In actuality, the algorithm updates are designed to serve better results and enhance users experience. Google changes their algorithm nearly 500 times annually, and link builders scramble to adopt new tactics in order to consistently elevate rankings and avoid penalties.

From the most recent algo updates a la “peguin” link builders are pressed to create natural link building techniques. This means that link building is a rather slow and tedious process. However, if you do not care about the algo updates and you just want links yesterday then here are some great ways to build unnatural links the fast and dirty way.

Here we take a look at 3 commonly used and ineffective link building strategies. Continue reading “3 of the Worst Link Building Strategies” »

Zach Ball

About Zach Ball

Zach Ball earned degrees in political science and secondary education, but ended up starting an internet marketing firm with his brother Jon. That firm is Page One Power.

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SEO Link Building | Using AdWords to Focus Your Link Building Campaign

Finding a starting point for a link building strategy can really begin with the desire to one day stop paying Google for adwords placement.  You’ve already nailed down a respectable PPC campaign, with high click rates and effective conversions. You’ve effectively optimized your ability to give Google marketing dollars in exchange for some lucrative keywords that are, nay I say ,“impossible” to rank for. Paying for these keywords has been great, but wouldn’t it be sweeter if your site could receive all of the free organic search traffic? Continue reading “SEO Link Building | Using AdWords to Focus Your Link Building Campaign” »

Zach Ball

About Zach Ball

Zach Ball earned degrees in political science and secondary education, but ended up starting an internet marketing firm with his brother Jon. That firm is Page One Power.

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