It’s baffling, but both people inside and outside of the SEO world equate “getting a ton of links” with “return on Investment.” There are spammy shadow-firms that award their customers hundreds or thousands of links through methods that would make James Bond, Ethan Hunt and Jason Bourne uncomfortable. Those firms, in turn, build up the crazy but pervasive myth that “more is always better.” Unfortunately, it’s a falsehood that business owners often subscribe to.
In the link building world, SEO professionals are often faced with the terrifying question, “Why didn’t you get me 500 links?” Until the client has a real conversation with an honest link builder, it’s likely that he’ll always correlate “more” with “better investment.” It’s our job to explain that there are different kinds of links and different methods for earning them. In the link building world, a client should beware of a firm that gets them 500 links just like camping teenagers should beware of a guy with a machete and a hockey mask. Continue reading “The Value of a Single Link” »