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Video: The Goods On Using Subdomains & Subdirectories

If you’ve been wondering about the effectiveness of using subdomains/subdirectories for SEO purposes, Google’s Matt Cutts gives his take on how the search engine interprets website structure, and whether subdomains or subdirectories are more useful for higher search engine results. The long and short of it is that while it may have positively affected your results previously to have more that one subdomain, the practice was abused, so Google stopped using it as much as a ranking factor.

“The historical reasons why you might want to go with a subdomain don’t really apply as much, and that leaves you with…so then it’s really a question of which one is easier for you,” Cutts said. “Whichever one makes you happier, I’d go ahead and do it that way.” Continue reading “Video: The Goods On Using Subdomains & Subdirectories” »

Register Here for today’s Webinar : The 10 Most Popular Link Building Questions

The 10 Most Popular Link Building Questions
September 27, 2012 @ 1:00 PM EDT
Session length: 60 minutes
The 10 Most Popular Link Building Questions Continue reading “Register Here for today’s Webinar : The 10 Most Popular Link Building Questions” »

Zach Ball

About Zach Ball

Zach Ball earned degrees in political science and secondary education, but ended up starting an internet marketing firm with his brother Jon. That firm is Page One Power.

Infographic: How To Conduct Keyword Research

Because the foundation of all search engine optimization (SEO) lies in research, or more importantly, keyword research, we felt that this infographic from Promodo SEO would be a nice starting point for people interested in learning more about SEO.

Continue reading “Infographic: How To Conduct Keyword Research” »

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Relevancy Universes: A Blueprint for Effective Link Building

There once was a time when content marketing for SEO purposes was as easy as churning out a quick 300 word piece on any topic under the sun, slapping a link to the client page at the bottom, and submitting it to an article directory.  The article would then wither away without any notice from actual human eyes; its purpose was simply to be there when the Google bot came crawling.

It didn’t matter if the article was about coin collecting while the target landing page was a website selling bird feeders.  Relevancy didn’t matter.  Quality hardly mattered.  All that mattered was that the link was out there.  Somewhere.  Anywhere.

Well, those days are gone.  In the post-Panda and post-Penguin world of SEO, it’s a whole new ballgame.  Article directories still exist, yes, but their actual impact on SERPs is negligible at best and detrimental at worst. Continue reading “Relevancy Universes: A Blueprint for Effective Link Building” »

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Brett Tabke’s Tips From SES

SES San Francisco Conference Session “SEO Tools of the Trade”

Brett TabkeBrett Tabke, CEO of Pubcon, shares his SEO tools during the SES SF Conference, Aug. 15, 2012 at 12:27 p.m.

Sharing Majestic SEO’s flow metrics, and SEO MOZ and Raven’s Internet Marketing tools, Tabke says that all of these companies are great tools to use for SEO. He says his big one that he uses is KeywordDiscovery.com, and its keyword spy tool is great as is SpyFu.com’s tools and says both of these sites have great SEO value.

Ahref, [a newer company based] out of Russia, is one of the first international companies to be really competitive, Tabke said.

Internet Marketing Ninjas tool the Ninjas Tool is a great site to help you find info one your company and its competitors and it is hands down the best free tool on the web, said Tabke.

SemRush is great for keywords and ScrapeBox will mine keyword data for suggestion box keywords, and obviously it is against Google’s terms of service rules, but it digs up keywords Google thinks are important, and I got my money’s worth out of the first few moments, Tabke said.

Blekko is a great new search engine that has an amazing amount of data they are giving out here, he said.

SEOBook is an amazing free toolbar, he said. SpyOnWeb.com is great for competitive intel, Tabke advised.

Get Clicky.com, TrackUr, HitWise ComStore, URLTrends.com, DomainTools, and others are great tools for SEO companies, Tabke says.   DNSStuff.com, Clickto Call, W3C and other sites have some great tools, he said.

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