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Matt Cutts confirmed the latest Penguin algorithm update is alive and thriving.

Penguin 2.1 Confirmed

The fifth Penguin version of the second generation, called Penguin 2.1, is now live. Did you get that? Yeah, that’s a lot of numbers and everything, but the most important thing you need to remember is that it’s NEW. Matt Cutts confirmed the latest Penguin algorithm update is alive and thriving. It’s the fifth version of the algorithm and uses Google’s second generation penguin technology. Hence, Penguin 2.1. SEOs and marketers should always be aware of when the latest update of any Google search engine technology goes live so they can understand why their rankings suddenly changed or why their site is not performing as well as it should. The good news is that the change was probably not felt by many, as if affected roughly 1 percent of inquiries, according to Cutts. But it’s important to be in the know, nonetheless.

Continue reading “Penguin 2.1 Confirmed” »

Zach Ball

About Zach Ball

Zach Ball earned degrees in political science and secondary education, but ended up starting an internet marketing firm with his brother Jon. That firm is Page One Power.

Author Rank

Google Authorship and Author Rank: A Look into the Future

Welcome to Google Authorship

The very word ‘authority’ shares roots with ‘authorship’. The two concepts are indelibly intertwined, linked, symbiotic.

Perhaps then Google’s move toward authorship, identities, and eventually, author rank isn’t surprising. Google’s end game is to go beyond websites, and start indexing and ranking people – or at least their work.

Google Authorship, or rel=author, ties a Google+ account to a piece of content, centralizing a person’s work and allowing Google to associate all that content with a single author (or at least the content the author chooses to claim). In short, it allows Google to identify an author. There are numerous benefits to Google Authorship, but perhaps one of the the most important is the potential implementation of Author Rank.

Author Rank (patented under Agent Rank) would allow Google to rank certain identities (agents or authors) higher in relevant search results based upon algorithmically perceived authority. Google would have an entirely new signal for their algorithm – and a potentially strong signal, at that.

Continue reading “Google Authorship and Author Rank: A Look into the Future” »

Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

Matt Cutts Authorship

Google Authorship Benefits – A Guide

By now you’ve surely heard of Google Authorship, which ties directly into your Google+ account, and helps Google identify and connect you with your online creative work. It was, after all, released over a year ago.

Long story short, you need to have authorship enabled if you’re currently producing content online – either in a professional or personal capacity. It doesn’t matter if it’s a personal blog, corporate whitepapers, or as a freelance journalist. If you’re not utilizing Google authorship, you’re missing out.

Let’s examine the potential benefits of Google’s Authorship.

Continue reading “Google Authorship Benefits – A Guide” »

Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

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Penguin 2.0 – What We’ve Learned

Penguin 2.0 was released nearly a month ago, with much fanfare, fear and uncertainty. It’s time to take a moment and look at what we’ve learned since Penguin 2.0’s inception.

First of all, there have been a few data deep dives and case study releases that claim to have an understanding of this latest Penguin update. Continue reading “Penguin 2.0 – What We’ve Learned” »

Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

Matt Cutts Says

Matt Cutts Says Volume 1: Summer Edition

Matt Cutts Says

Matt Cutts is about as close as we come to a celebrity within the SEO world. His name is both reviled and lauded, his praises sang and his name equally cursed.

As the Head of Webspam team at Google, he’s directly involved in search quality and serves as the face, voice, and sometimes whipping boy of Google for the SEO community.

Often people disparage Matt Cutts for his ambiguous statements and political correctness. But, as one of the few news sources and avenues of transparency from Google, it’s important to keep a close eye on what he’s saying. Beyond that, having met Cutts in person and listened to him speak, he comes across as extremely genuine, intelligent, and charismatic. Simply said, he’s worth listening to.

Today I’m putting together a string of his recent interactions with the SEO community, including videos, posts, and comments to assemble a best guess of what we can likely expect to see in the near future from Google.

Welcome to Matt Cutts Says, Volume 1 – Summer Edition

Continue reading “Matt Cutts Says Volume 1: Summer Edition” »

Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

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