Archive | Google RSS feed for this section

Bing vs. Google

The Difference Between Google and Bing

Posted by on May 2, 2013. Google, Guest Posts
  |  No comments

Editor’s Note: Our second-ever guest post comes to us from Maria Ahmed of the UK-based web design and SEO firm UC4. In this post, Maria tackles the difference between the two search engine giants of the Post-Penguin era– Google and Bing. She explores the advantages of both, including a few surprising areas where Bing comes out ahead. Take it away, Maria!

How many of us stop and consider the search engine we use? We don’t really, do we? For myself and for millions of others, “Googling” something is second nature. Whether it is something we are in need of, whether we just fancy a quick browse or whether we are in the middle of a heated debate and need to settle a quick dispute, we Google it.

Continue reading “The Difference Between Google and Bing” »

Maria Ahmed

About Maria Ahmed

Maria Ahmed is a search engine optimisation consultant at full service design agency UC4. Working with hundreds of clients across the board; Maria thrives on keeping ahead of the game and ensuring that the results she gets are always the best. 

Spider-Man

Spider-Man Uses Bing: Why Spidey Would Make a Poor Link Builder

Posted by on Jan 30, 2013. Google, Link Building
  |  No comments

I was fashionably late to see The Amazing Spider-Man, the recent movie reboot of one of Marvel’s core characters. I’m a huge Marvel fan (reprehensible nerd, in normal-people speak) so it was pretty odd that I didn’t see it in the theater. I just never got around to it until the other night. The movie was good overall, but one thing stuck out to me. Spider-Man is a scientific genius, but in the film he uses Bing whenever he’s doing research. The bizarre and obsessive nature of a search marketer’s brain means that I can’t help but notice and dwell on something like that. Logically I know that Microsoft paid a lot of money to have Bing prominently featured in the wall-crawler’s new feature film, but I think it goes deeper than that. Why does Peter Parker use Bing?

Continue reading “Spider-Man Uses Bing: Why Spidey Would Make a Poor Link Builder” »

Dustin Verburg

About Dustin Verburg

Dustin is a writer and musician based in Boise, ID. He is the Content and Media Director for Page One Power. His greatest fear is that you might decide to follow him on Twitter.

Video: Why Online Ads Are Ok & Paid Links Are Not

Posted by on Nov 27, 2012. Google, Industry News, Search Engine News, SEO Strategies, Video
  |  No comments

Ever wondered why it’s ok for a website to pay for online ads, but it’s not ok to pay for a link? Your question is answered in the Google Webmaster Help video below.

Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t?

About Kaisja Clark

section_search_engine_marketing

News: The State Of Search

Posted by on Nov 21, 2012. By Kaisja Clark, Google, Google's Matt Cutts, Industry News, Marketing News, Matt Cutts Says, Search Engine News, SEO Strategies, Video, Website Security
  |  No comments

“I have learned my lesson. Anybody who builds a business based on the whims of a search engine’s algorithms — that’s a foolish thing to do.” ~Tim Carter. Carter is a site owner who CNET reported lost thousands of dollars after Google’s algorithm updates took effect.

There are lots of things afoot in the world of search these days, so here’s a roundup of the latest in search from Google, Yahoo and Bing.

Google

Google may be soon be out of hot water since there are reports that the Federal Trade Commission’s investigation and potential anti-trust suit against the company is lacking some needed evidence. Continue reading “News: The State Of Search” »

About Kaisja Clark

Industry Headlines: Using AuthorRank To Future-Proof Guest Posting

Posted by on Nov 14, 2012. Google, Guest Blogging, Industry News, Search Engine News, SEO Strategies, What Everyone Is Talking About: Industry Headlines From Other Media Outlets
  |  No comments

By Patrick Hathaway via Search Engine People

There is a problem with guest blogging: SEOs have got hold of it. As with almost every link building method known to man, if there is a way to scale a process, SEOs will find it. Whilst there is nothing wrong with scalable methods per se, they are often irrevocably linked to a decrease in quality. Good SEOs will be able to maintain quality and use guest posts properly – as a means to build brand exposure and leverage new audiences, attracting qualified traffic as well as links – however, there will be plenty of SEOs who won’t. Continue reading “Industry Headlines: Using AuthorRank To Future-Proof Guest Posting” »

About Kaisja Clark

Page 1 of 3123

  • Shop Talk – Recent Posts

    • FAQfriday-2
      FAQ Friday: Are backlinks as powerful as they were before Google’s updates?
    • Penguin_cometh
      No Man Knoweth What Cometh: What Will Penguin 2.0 Bring?
    • 0014
      Professional Networking and Link Building Go Hand in Hand
    • P1PRoundUp
      Link Building Roundup #2: Articles You May Have Missed Last Week
    • FAQfriday-2
      FAQ Friday: What’s the Best Way to Build Links for a Brand New Website?

  • Let's Be Friends