Matt Cutts is about as close as we come to a celebrity within the SEO world. His name is both reviled and lauded, his praises sang and his name equally cursed.
As the Head of Webspam team at Google, he’s directly involved in search quality and serves as the face, voice, and sometimes whipping boy of Google for the SEO community.
Often people disparage Matt Cutts for his ambiguous statements and political correctness. But, as one of the few news sources and avenues of transparency from Google, it’s important to keep a close eye on what he’s saying. Beyond that, having met Cutts in person and listened to him speak, he comes across as extremely genuine, intelligent, and charismatic. Simply said, he’s worth listening to.
Today I’m putting together a string of his recent interactions with the SEO community, including videos, posts, and comments to assemble a best guess of what we can likely expect to see in the near future from Google.