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Matt Cutts Says

Matt Cutts Says Volume 1: Summer Edition

Matt Cutts Says

Matt Cutts is about as close as we come to a celebrity within the SEO world. His name is both reviled and lauded, his praises sang and his name equally cursed.

As the Head of Webspam team at Google, he’s directly involved in search quality and serves as the face, voice, and sometimes whipping boy of Google for the SEO community.

Often people disparage Matt Cutts for his ambiguous statements and political correctness. But, as one of the few news sources and avenues of transparency from Google, it’s important to keep a close eye on what he’s saying. Beyond that, having met Cutts in person and listened to him speak, he comes across as extremely genuine, intelligent, and charismatic. Simply said, he’s worth listening to.

Today I’m putting together a string of his recent interactions with the SEO community, including videos, posts, and comments to assemble a best guess of what we can likely expect to see in the near future from Google.

Welcome to Matt Cutts Says, Volume 1 – Summer Edition

Continue reading “Matt Cutts Says Volume 1: Summer Edition” »

Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

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News: The State Of Search

“I have learned my lesson. Anybody who builds a business based on the whims of a search engine’s algorithms — that’s a foolish thing to do.” ~Tim Carter. Carter is a site owner who CNET reported lost thousands of dollars after Google’s algorithm updates took effect.

There are lots of things afoot in the world of search these days, so here’s a roundup of the latest in search from Google, Yahoo and Bing.

Google

Google may be soon be out of hot water since there are reports that the Federal Trade Commission’s investigation and potential anti-trust suit against the company is lacking some needed evidence. Continue reading “News: The State Of Search” »

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Video: Matt Cutts Clarifies Google’s Guest Blogging Stance

Since guest blogging has been such a huge issue in the search engine optimization (SEO) world lately, and previous discussions of the practice left web users with more questions than answers.

So, it should come as a relief that Google’s anti-spam warrior is offering up further clarity on the subject. In the video posted today on Google’s WebMasterHelp YouTube channel, Cutts gives his prescription for how not to use guest posting. Continue reading “Video: Matt Cutts Clarifies Google’s Guest Blogging Stance” »

Video: The Goods On Using Subdomains & Subdirectories

If you’ve been wondering about the effectiveness of using subdomains/subdirectories for SEO purposes, Google’s Matt Cutts gives his take on how the search engine interprets website structure, and whether subdomains or subdirectories are more useful for higher search engine results. The long and short of it is that while it may have positively affected your results previously to have more that one subdomain, the practice was abused, so Google stopped using it as much as a ranking factor.

“The historical reasons why you might want to go with a subdomain don’t really apply as much, and that leaves you with…so then it’s really a question of which one is easier for you,” Cutts said. “Whichever one makes you happier, I’d go ahead and do it that way.” Continue reading “Video: The Goods On Using Subdomains & Subdirectories” »

Video: Cutts Explains The Impact Of Its Ranking Engineers

Do Human “Quality Raters” Influence which Sites Are Impacted By Panda?

Zach Ball

About Zach Ball

Zach Ball earned degrees in political science and secondary education, but ended up starting an internet marketing firm with his brother Jon. That firm is Page One Power.

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