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Industry Headlines: Using AuthorRank To Future-Proof Guest Posting

Posted by on Nov 14, 2012. Google, Guest Blogging, Industry News, Search Engine News, SEO Strategies, What Everyone Is Talking About: Industry Headlines From Other Media Outlets
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By Patrick Hathaway via Search Engine People

There is a problem with guest blogging: SEOs have got hold of it. As with almost every link building method known to man, if there is a way to scale a process, SEOs will find it. Whilst there is nothing wrong with scalable methods per se, they are often irrevocably linked to a decrease in quality. Good SEOs will be able to maintain quality and use guest posts properly – as a means to build brand exposure and leverage new audiences, attracting qualified traffic as well as links – however, there will be plenty of SEOs who won’t. Continue reading “Industry Headlines: Using AuthorRank To Future-Proof Guest Posting” »

About Kaisja Clark

Video: Matt Cutts Clarifies Google’s Guest Blogging Stance

Posted by on Nov 12, 2012. Google's Matt Cutts, Guest Blogging, Search Engine News, SEO Strategies, Video
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Since guest blogging has been such a huge issue in the search engine optimization (SEO) world lately, and previous discussions of the practice left web users with more questions than answers.

So, it should come as a relief that Google’s anti-spam warrior is offering up further clarity on the subject. In the video posted today on Google’s WebMasterHelp YouTube channel, Cutts gives his prescription for how not to use guest posting. Continue reading “Video: Matt Cutts Clarifies Google’s Guest Blogging Stance” »

About Kaisja Clark

Building Relationships to Guest Blog Effectively

Posted by on Nov 5, 2012. 4 B's of Link Building, By Thomas McMahon, Guest Blogging
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Everyone in SEO seems to be jumping on the guest blogging band wagon, and for good reason. Guest posts with backlinks to your site build natural, relevant, and long lasting links that will provide your site with tons of juice. However, getting quality links through guest blogging is – in a word – hard. It takes a lot of time to not only write great content, but to establish a relationship with a blog owner. That’s right; I said relationship, but not the of clammy-hands-in-middle-school kind of way. The world of SEO tends to forget that there is an actual human being on the other side of a website, and building a relationship with that person makes guest blogging a much more effective endeavor. Continue reading “Building Relationships to Guest Blog Effectively” »

About Thomas McMahon

Guest Blogging and Guest Posting – An Examination of Google’s Latest Stance

Posted by on Oct 22, 2012. Cory Collins, Google's Matt Cutts, Guest Blogging, Opinion, SEO Strategies
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Opinion by Cory Collins

Anyone with an ear to the SEO ground knows by now that Google’s webspam team has been making some troubling remarks about guest blogging, and guest posts in general.

Guest blogging has become a favored strategy in the SEO world as a way to build visibility, web site traffic, branding, and links.

And, like any SEO tactic, there will be those that try to abuse and exploit guest blogging. Google is of course aware of this, and have attempted to explain their stance on guest blogging.

Earlier this month, Google released a Google Webmaster Help video from Matt Cutts that directly dealt with this issue. The question asked and answered was “What is Google’s view on guest blogging for links?” Continue reading “Guest Blogging and Guest Posting – An Examination of Google’s Latest Stance” »

Cory Collins

About Cory Collins

Cory is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

Industry Headlines: The Case for Anonymous Writing

Posted by on Oct 4, 2012. By Dustin Verburg, Content Marketing, Guest Blogging, Industry News, Page One Power Link Building Strategy, SEO Strategies, What Everyone Is Talking About: Industry Headlines From Other Media Outlets
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Editor’s Note-The author who penned this article is Dustin Verburg, one of our many talented writers on staff at Page One Power. His articles cover a range of subjects, including search engine optimization (SEO), the ethics of the web and tips for writers and bloggers. 

 

By Dustin Verburg, Published Oct. 4,2012, via Search Engine Journal 

On September 25, Todd Mintz wrote an article titled “The Stench of Anonymous Blogging” onMarketing Pilgrim. It’s a well-written post, and Todd makes a ton of good points. Transparency, accountability, and authenticity are all important in the world of search marketing. There are plenty of professionals with good advice that write under their real names.

I’m sure there’s also a lot of bad, crappy content or entire articles full of false information that were written under the veil of anonymity. I think Todd’s post, while full of good points, leans toward the reactionary side. The Internet and anonymity have been joined at the hip for as long as I can remember, and it will continue on that path into the future if left to its own devices. The ethics of anonymous blogging are an interesting and important topic, and it’s one that merits further discussion. Continue reading “Industry Headlines: The Case for Anonymous Writing” »

About Kaisja Clark

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