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Penguin 2.0 – What We’ve Learned

Penguin 2.0 was released nearly a month ago, with much fanfare, fear and uncertainty. It’s time to take a moment and look at what we’ve learned since Penguin 2.0’s inception.

First of all, there have been a few data deep dives and case study releases that claim to have an understanding of this latest Penguin update. Continue reading “Penguin 2.0 – What We’ve Learned” »

Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

Matt Cutts Says

Matt Cutts Says Volume 1: Summer Edition

Matt Cutts Says

Matt Cutts is about as close as we come to a celebrity within the SEO world. His name is both reviled and lauded, his praises sang and his name equally cursed.

As the Head of Webspam team at Google, he’s directly involved in search quality and serves as the face, voice, and sometimes whipping boy of Google for the SEO community.

Often people disparage Matt Cutts for his ambiguous statements and political correctness. But, as one of the few news sources and avenues of transparency from Google, it’s important to keep a close eye on what he’s saying. Beyond that, having met Cutts in person and listened to him speak, he comes across as extremely genuine, intelligent, and charismatic. Simply said, he’s worth listening to.

Today I’m putting together a string of his recent interactions with the SEO community, including videos, posts, and comments to assemble a best guess of what we can likely expect to see in the near future from Google.

Welcome to Matt Cutts Says, Volume 1 – Summer Edition

Continue reading “Matt Cutts Says Volume 1: Summer Edition” »

Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

Video: Why Online Ads Are Ok & Paid Links Are Not

Ever wondered why it’s ok for a website to pay for online ads, but it’s not ok to pay for a link? Your question is answered in the Google Webmaster Help video below.

Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t?

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Industry Headlines: Mashable Says Social Media Ad Revenues to Double By 2016 [REPORT]

By , originally posted Monday, Nov. 26, 2012 via Mashable

Good news for those who believe social media advertising revenues will be crushed by mobile: A researcher is estimating that the category will double by 2016 to become a $9.2 billion business, in the U.S. at least.

BIA/Kelsey projects a 19.2% annual growth rate for the next four years for social media ads. The researcher believes that so-called native ads like Facebook’s Sponsored Stories and Twitter’s Promoted Tweets will lead the growth. Such native social advertising will grow from $1.5 billion in 2012 to $3.9 billion in 2016 for a 26% annual growth rate. BIA/Kelsey predicts that FacebookTwitter and others including StumbleUpon and Tumblr will be able to command higher prices for the formats.

Even the oft-derided social display ads — the ads you see on Facebook’s right-hand column or the banners on YouTube — will also grow from $3 billion in 2012 to $5.4 billion in 2016, which amounts to a compound growth rate of 15.2%.

The report’s sunny take contrasts a bit with a pervasive belief that the growth of mobile will torpedo overall ad revenues. For instance, Facebook’s stock fell as low as $17.55 after the company went public at $38 as investors punished the company for its perceived lack of ability to monetize its growing mobile audience. But even Google, which has anticipated the mobile revolution, has seen its average cost-per-click fall as mobile takes a bigger slice of the overall pie.

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News: The State Of Search

“I have learned my lesson. Anybody who builds a business based on the whims of a search engine’s algorithms — that’s a foolish thing to do.” ~Tim Carter. Carter is a site owner who CNET reported lost thousands of dollars after Google’s algorithm updates took effect.

There are lots of things afoot in the world of search these days, so here’s a roundup of the latest in search from Google, Yahoo and Bing.

Google

Google may be soon be out of hot water since there are reports that the Federal Trade Commission’s investigation and potential anti-trust suit against the company is lacking some needed evidence. Continue reading “News: The State Of Search” »

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