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Matt Cutts Says

Matt Cutts Says Volume 1: Summer Edition

Matt Cutts Says

Matt Cutts is about as close as we come to a celebrity within the SEO world. His name is both reviled and lauded, his praises sang and his name equally cursed.

As the Head of Webspam team at Google, he’s directly involved in search quality and serves as the face, voice, and sometimes whipping boy of Google for the SEO community.

Often people disparage Matt Cutts for his ambiguous statements and political correctness. But, as one of the few news sources and avenues of transparency from Google, it’s important to keep a close eye on what he’s saying. Beyond that, having met Cutts in person and listened to him speak, he comes across as extremely genuine, intelligent, and charismatic. Simply said, he’s worth listening to.

Today I’m putting together a string of his recent interactions with the SEO community, including videos, posts, and comments to assemble a best guess of what we can likely expect to see in the near future from Google.

Welcome to Matt Cutts Says, Volume 1 – Summer Edition

Continue reading “Matt Cutts Says Volume 1: Summer Edition” »

Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

Video: Why Online Ads Are Ok & Paid Links Are Not

Ever wondered why it’s ok for a website to pay for online ads, but it’s not ok to pay for a link? Your question is answered in the Google Webmaster Help video below.

Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t?


News: The State Of Search

“I have learned my lesson. Anybody who builds a business based on the whims of a search engine’s algorithms — that’s a foolish thing to do.” ~Tim Carter. Carter is a site owner who CNET reported lost thousands of dollars after Google’s algorithm updates took effect.

There are lots of things afoot in the world of search these days, so here’s a roundup of the latest in search from Google, Yahoo and Bing.


Google may be soon be out of hot water since there are reports that the Federal Trade Commission’s investigation and potential anti-trust suit against the company is lacking some needed evidence. Continue reading “News: The State Of Search” »


Video: Matt Cutts Clarifies Google’s Guest Blogging Stance

Since guest blogging has been such a huge issue in the search engine optimization (SEO) world lately, and previous discussions of the practice left web users with more questions than answers.

So, it should come as a relief that Google’s anti-spam warrior is offering up further clarity on the subject. In the video posted today on Google’s WebMasterHelp YouTube channel, Cutts gives his prescription for how not to use guest posting. Continue reading “Video: Matt Cutts Clarifies Google’s Guest Blogging Stance” »


Video: How To Recover After Google Penguin

This video, from SBTV, is a good resource for company owners or clients who may not understand all of the technical jargon around what it means to have lost search engine page rank (SERP) or were penalized as a result of Google’s Penguin algorithm update.

In it, Ivy Hartman explains in simple, easy-to-understand language the steps that a site owner can take on their own to address any issues. That said, should a site owner find that the complex nature of addressing any penalties from Google to distressing, or the job itself to time consuming, there are also other options. Continue reading “Video: How To Recover After Google Penguin” »