Ever wondered why it’s ok for a website to pay for online ads, but it’s not ok to pay for a link? Your question is answered in the Google Webmaster Help video below.
Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t?
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“I have learned my lesson. Anybody who builds a business based on the whims of a search engine’s algorithms — that’s a foolish thing to do.” ~Tim Carter. Carter is a site owner who CNET reported lost thousands of dollars after Google’s algorithm updates took effect.
There are lots of things afoot in the world of search these days, so here’s a roundup of the latest in search from Google, Yahoo and Bing.
Google may be soon be out of hot water since there are reports that the Federal Trade Commission’s investigation and potential anti-trust suit against the company is lacking some needed evidence. Continue reading “News: The State Of Search” »
About Kaisja Clark
Since guest blogging has been such a huge issue in the search engine optimization (SEO) world lately, and previous discussions of the practice left web users with more questions than answers.
So, it should come as a relief that Google’s anti-spam warrior is offering up further clarity on the subject. In the video posted today on Google’s WebMasterHelp YouTube channel, Cutts gives his prescription for how not to use guest posting. Continue reading “Video: Matt Cutts Clarifies Google’s Guest Blogging Stance” »
About Kaisja Clark
This video, from SBTV, is a good resource for company owners or clients who may not understand all of the technical jargon around what it means to have lost search engine page rank (SERP) or were penalized as a result of Google’s Penguin algorithm update.
In it, Ivy Hartman explains in simple, easy-to-understand language the steps that a site owner can take on their own to address any issues. That said, should a site owner find that the complex nature of addressing any penalties from Google to distressing, or the job itself to time consuming, there are also other options. Continue reading “Video: How To Recover After Google Penguin” »
About Kaisja Clark
Shop Talk – Recent Posts
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FAQ Friday: Are backlinks as powerful as they were before Google’s updates? -
No Man Knoweth What Cometh: What Will Penguin 2.0 Bring? -
Professional Networking and Link Building Go Hand in Hand -
Link Building Roundup #2: Articles You May Have Missed Last Week -
FAQ Friday: What’s the Best Way to Build Links for a Brand New Website?