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Page One Power Learning Center

Anchor Text Diversity [Video]

Editor’s Note: Anchor text is a hot button issue right now. People are afraid of anchor text in a lot of ways, which is pretty crazy. As this video shows, though, if you keep it diverse and act like a human being, you’ll be just fine.

For a long time, if you wanted to rank, you picked the keyword or words you wanted to rank for and then used one of those keywords as the link for every (or nearly every) link you built. However, Google now clearly interprets exact match anchor text of this nature as an attempt to manipulate its algorithm.

Based on the current Google practices exact match anchor text should be used sparingly and should only make up a small percentage of your backlink portfolio. The rest of your portfolio should consist of a combination of things including branded anchor text and partial-match or long-tailed anchor text.

As Google continues to perfect their algorithm, anchor text strategy will no doubt continue to change. However, for now it is important to stay informed and adhere to anchor text best practices to get the most out of your links.

Content by Jon Ball

Video Production & Voice Over by Thomas Swisher

Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

Page One Power Learning Center

Keyword Research for Link Building [Video]

Editor’s Note: In this installment of our Learning Center video series, we take a look at one of the fundamentals of link building– keyword research. Watch the video below and learn how to find your keyword.

Not so long ago, keyword research was one of the most straightforward steps in any link building campaign. Google would provide the list of keywords driving organic search to your site and we would build links using the top keywords as anchor text. But that is no longer the case. Building a slew of links with exact-match anchor text is now considered a link scheme. Even if this weren’t the case, this would be difficult to continue to do as Google no longer gives you your keywords for free. As of September 23, 2013, 100% of Google’s searches are secure, which means that analytical data no longer exists for Google’s organic search traffic. As long as concepts are articulated through language, we will still need keyword research. We may not use these keywords in the same way, but this research will let us know what potential consumers and Google think our website is about.

Content by Jon Ball

Video Production & Voice Over by Thomas Swisher

 

Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

Page One Power Learning Center

Link Building Tactics and Strategies You Should Avoid [Video]

Editor’s Note: Now that you’re aware of some common link building myths, let’s take a look at what doesn’t work anymore. This video is a must-see before you dive into building your own links.

Google is constantly penalizing webmasters who don’t follow Google Webmaster Guidelines. We have compiled a list of various strategies and tactics that are best to avoid. Luckily though, the frowned upon strategies and tactics aren’t too hard to figure out. At Page One Power our motto is to not engage in any tactics that our mothers would be ashamed of. If you don’t feel exactly right about how the strategy you are using, Google probably won’t feel right about it either. Build good links that make sense, in a reasonable manner, and without using manipulative practices. It’s as simple as that.

 

Content by Jon Ball

Video Production & Voice Over by Thomas Swisher

 

Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

Page One Power Learning Center

Link Building Myths [Video]

Editor’s Note: It’s Monday, so that means it’s time for another video from our Learning Center. This one takes an in-depth look at some pervasive link building myths. You can ask questions in the comments or just click on over to our contact page. Thanks for watching!

The SEO industry, and particularly the world of link building, can be very daunting for beginners. In this video we address some common myths that beginning link builders frequently encounter. We know how it feels to start out in a new industry that is constantly evolving and we understand that starting out as a link builder can be intimidating. But it doesn’t have to be! The key is to always use common sense and build links on a human scale. Target relevant sites; ask yourself if you would be able to defend your targeted site in a way that makes sense to everyone. Just remember that there are plenty of genuine people who want to help you. You can do it!

Content by Jon Ball

Video Production & Voice Over by Thomas Swisher

 

Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

Page One Power Learning Center

Why Links Matter [Video]

Editor’s Note: Today we continue our Learning Center video series. As always, you can find the rest of the videos in our Thought Leadership section or on our YouTube channel. We plan to post a video to the blog every Monday and Thursday.

Links are important for two reasons: Google considers a link a vote of confidence from one website to another, and therefore a signal of authority and relevance. Links send traffic from one website to another. In this video, we describe why links matter in the essence of Google’s algorithms. Since we primarily deal with that particular search engine, it’s important to understand what a link means to them and how they can benefit the online world. It can be extremely difficult to build links, but knowing the system can help. Watch the video to learn how crucial it to have links and what, how and why they influence.

Content by Jon Ball

Video Production & Voice Over by Thomas Swisher

Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

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