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What is Link Building

What is Link Building: An In-depth Explanation

Long ago I realized a very important truth about the work I do, as the CEO of a link building firm: most people have no idea what link building is.

I don’t mean only the average Joe, either. Tech savvy people, people interested in the power of the internet, often don’t understand link building, the importance of links, or the nuances therein. Even people that do know about link building often have only a superficial understanding.

Not long after my brother Zach and I started a link building firm I began speaking at SEO and marketing conferences all across North America. It’s exceedingly normal for me to hear the question “what is link building?” at least once per trip.

With this post I aim to explain link building in an honest, straight forward fashion that will not only educate, but enlighten. I’ll go beyond a surface explanation and take a look at the nuts and bolts of link building.

This will be a long read, but if you’re looking for a straightforward definition, never fear – that’s what I’ll lead with.

What I’m going to cover:

 

What is Link Building

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Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

Monkey Links

Even a Monkey Could Build These Links

Link building is one of the best ways to catapult your brand to the top of Google’s SERPs (Search Engine Results Pages), and it’s also an important part of any integrated online marketing plan. The problem is, not everyone has time to build the amount of quality links it takes to get to the top of the SERPs.

Link building is hard work, and it takes a considerable amount of skill. It’s also a time sink.

The good news, however, is that there are a few types of easy, effective links you can build with a minimum of time. These links are white hat, relevant and sustainable. They’re not spammy, sketchy or toxic.

This post is about those easy links. They’re effective, but they’re also so easy that a monkey could build them. I doubt you have a monkey, though, so the task of building these links is going to fall into your lap.

These links alone won’t get you to the top of the SERPs, but they’ll help your SEO efforts tremendously—and everyone has to start somewhere.

Monkey Links

 

Continue reading “Even a Monkey Could Build These Links” »

Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

Local Relevancy

Local Link Building – Relevance, Values, Opportunities

This post is inspired by numerous conversations I’ve had with clients, as are many of the posts I write.

This conversation typically kicks off at the start of a new link building campaign, when I’m explaining quick (yet quality) wins in link building. One of those quick wins is local link building - local links are great, typically based on prior relationships, and rely upon inherent – as opposed to established – authority (being a local business).

Plainly said, local links are easy to acquire because:

  1. They only require you to be based in your locality (which you already are)
  2. You can leverage past relationships that most businesses form naturally.

So, you should already have everything you need to build quality local links today.

If you’re only interested in how to build local links, follow through to the link above, which is a guide I wrote for Search Engine Watch back in June.

The point of this post is to discuss relevance in local link building – which is where the conversation with clients routinely goes after bringing up the possibility of building local links.

Local Relevancy

 

Continue reading “Local Link Building – Relevance, Values, Opportunities” »

Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

Beat competitors

How to Build Links With Your Competitors

They say mimicry is the sincerest form of flattery.

No fresh link building campaign would be complete (or even truly begun) without a competitor backlink analysis.

Link building through competitive analysis is nothing new – it’s been around and espoused for years. Often it’s a solid tactic to score easy links, with the “if they can do it, why not us” attitude. It’s certainly something you shouldn’t be skipping over.

I would caution spending too much focus solely on competitors however. I strongly believe the best link building tool in the world is human creativity. Time and time again the best links I’ve seen built are solely the product of 100% human ingenuity, not the result of mimicry.

Having said that, there’s no reason not to pursue great link opportunities that your competitors have already secured.

Just remember to be selective in the links you do pursue – just because a competitor is outranking you and has the link doesn’t mean the link is inherently good. More than likely, competitors who’re currently ahead of you will have plenty of links that you should actually avoid.

So, instead of getting trapped in this self-defeating cycle of mimicry, you need to take competitor analysis a step further and be building links with your competitors, instead of behind.

What do I mean by that? Simple – use your analytical skills to determine their strategies, tactics, and link building goals to supplement and inspire your own link building campaign, and add your own creative energy to that, taking it beyond simple mimicry.

Beat competitors

 

Continue reading “How to Build Links With Your Competitors” »

Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

Relevance

Why PageRank (and Even Domain Authority) Shouldn’t be Your First Metric in Link Building

Invariably, we encounter clients who think that PageRank, or Domain Authority, should be treated as the north star of link building.

True, there’s value in measuring and assessing these two metrics before chasing a link, but it certainly shouldn’t be concern numero uno.

There have been plenty of articles, posts, and even rants about why PageRank is a lousy metric to chase. And they do a remarkably great job breaking down the issues and faults with a PR centric view.

Domain Authority, the metric from Moz, is better, but still relies on the same approach – perceived authority through an algorithm. True, it updates faster, reports more detailed information, and I trust it more than the PR toolbar, but still I don’t believe it’s the metric we should be chasing.

Continue reading “Why PageRank (and Even Domain Authority) Shouldn’t be Your First Metric in Link Building” »

Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

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