Long ago I realized a very important truth about the work I do, as the CEO of a link building firm: most people have no idea what link building is.
I don’t mean only the average Joe, either. Tech savvy people, people interested in the power of the internet, often don’t understand link building, the importance of links, or the nuances therein. Even people that do know about link building often have only a superficial understanding.
Not long after my brother Zach and I started a link building firm I began speaking at SEO and marketing conferences all across North America. It’s exceedingly normal for me to hear the question “what is link building?” at least once per trip.
With this post I aim to explain link building in an honest, straight forward fashion that will not only educate, but enlighten. I’ll go beyond a surface explanation and take a look at the nuts and bolts of link building.
This will be a long read, but if you’re looking for a straightforward definition, never fear – that’s what I’ll lead with.
What I’m going to cover:
- A 5 W’s list explaining link building
- What link building is
- Why links matter
- How Google search works
- Why link building is so difficult
- Why Google’s so invested in overseeing linking, especially rooting out manipulative links
- How link building works and common strategies