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Where are they now?: Why Your Blog is Losing Its Audience and What to Do about It

Why Your Blog is Losing Its Audience and What to Do about It

Editor’s Note: Today’s guest post comes from Jack Rivera. In this post, Jack explains why your blog might be losing its readership. But never fear– he also tells you how to get them back! This is great stuff if you’re just building a blog, or if you’ve been at it for a while and still haven’t seen strong results. 

Your blog is your most prized possession on the web and it is only proper to take care of it the best you can. Losing your audience is the last thing you want to happen since it’s almost synonymous with shutting your blog down. No readers mean no reason for you to operate. But do you know why you can’t control your audience’ decline in number?

Why is Your Blog Losing its Audience?

(original art by Lauren Nassef)

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About Jack Rivera

Jack Rivera is a writer and a marketing consultant. A proud father to two sons, He also loves playing Chess and Magic: The Gathering. You can also follow him on twitter: @jacksparrowXI

99probs

I Got 99 Problems and My Niche is One

99probs

Not even the best can master every niche.

Jay-Z is a business titan. He developed a blueprint so he could achieve the holy grail and ended up building one of the most expansive business empires I’ve seen in my lifetime. He has ventured into everything, from clothing to video games to sports management. Some suspect he has his own new world order, but I have my reasonable doubt (last one, I promise).

Despite his astonishing business acumen, there is one niche Jay-Z can’t break into: cars. Back in 2005, he coordinated with Chrysler to create a branded Jeep, one that would be painted Jay-Z blue and would come up with a stereo system already set with the rapper’s discography. The plan fell apart, partly due to new management, but also because of Jay-Z’s criminal past. Other rappers have tried their hand in the automobile business to varying degrees of failure. If even Jay-Z can’t master the niche, I wouldn’t expect anyone else to either.

Some niches are incredibly difficult to tap into; this applies to be link building as well.

I’m going to go out on a limb here: we’re pretty damn good at what we do. Link building is rough. There’s no denying that. That’s why it’s commonly outsourced – a lot of marketing companies don’t have the time, energy or skills to manage a link building campaign.

But not all niches are equal, and it would be terribly misleading to say so. Some are a gift, some a curse (I lied earlier).

The entertainment niche is a gift. The amount of target sites borders on infinite, and the community is (for the most part) incredibly welcoming.

Then there are the curses. There are some niches that leave even the best link builders banging their heads on their desks and devoting extra effort just to find a single solitary link. There are a multitude of reasons why there can be such slow movement in your link building efforts for a specific niche.

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Jesse Stoler

About Jesse Stoler

Jesse Stoler is a Content Specialist at Page One Power, a link building firm based out of Boise, Idaho. His hobbies include stand up comedy and pretending he has fans.

8 Rookie Link Building Mistakes

8 Rookie Link Builder Mistakes

8 Rookie Link Building Mistakes

Troy Aikman is one of the greatest quarterbacks to ever play in the NFL. His stat sheet is impeccable, not to mention that he has a spot in the hall of fame and three Super Bowl rings on his right hand.

But it wasn’t all downtown Dallas parades and tributes for the California born QB. His rookie season was one of the worst on record. He threw twice as many interceptions to touchdowns, started off with eleven consecutive losses and put up a paltry 1,749 yards during the course of the season. The robot arms that Japanese engineers built a few years back could throw for more than that; they don’t even have eyes.

The point of all this is that being a rookie is tough. There’s a learning curve to everything. Sure, a lot of these NFL players have years of football experience from Pop Warner all the way to the SEC championship game, but there’s a reason they have to take all of those steps before finally becoming a professional football player.

Being a rookie link builder is even tougher. Alabama may have the best football program in the country; how’s their SEO department? It doesn’t rank… nor does any other university. To the best of my knowledge, no university conducts courses on best SEO practices. As a result, Page One Power has built a lot of experience in training incoming employees how to build links. We’ve seen some rookie mistakes. Fortunately, we know the remedies.

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Jesse Stoler

About Jesse Stoler

Jesse Stoler is a Content Specialist at Page One Power, a link building firm based out of Boise, Idaho. His hobbies include stand up comedy and pretending he has fans.

Amplify Your Blog Reach

6 Overlooked Techniques to Amplify Your Blog Reach

Editor’s Note: It’s guest post time again! Today’s post comes from Venchito Tampon of Digital Philippines, a content marketing and link building blog. In this piece, Venchito goes through 6 ways to help your content actually reach someone– every single method is detailed, but they’re not all obvious. So pull up a chair and learn something! Take it away, Venchito. 

If you’re a startup brand, you probably know a few basic tips that you should do to get in front of your audience. One example would be joining a forum site where you might share your knowledge/insights about a particular topic. This is a daunting task for someone who is not really an expert at something, but doing this on a regular basis can be rewarding. You can easily create an alliance when you start to build relationships with like-minded people in your industry.

You want alliances, traffic, conversions, followers, and the list goes on and on. However, you cannot obtain this chunk of benefits unless you’ve implemented good marketing techniques for your brand. These techniques should already been tested and proven to be effective at some point. Well, if you’re new to the industry, you probably don’t have any time for testing. You are more focused on creating content (especially if you read many articles about content creation and development) I’m not saying that you stop doing great content pieces, good content is important for your brand. But you have to be knowledgeable with other marketing techniques (e.g. email marketing) that have been tested and proven for many years.

 Amplify Your Blog Reach

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About Venchito Tampon

Venchito Tampon is an SEO Philippines provider and runs his own content marketing and link building blog, DigitalPhilippines.net.

Why you should Calculate Customer Acquisition Cost Before Building a Web Marketing Plan

Why you should Calculate Customer Acquisition Cost Before Building a Web Marketing Plan

Editor’s Note: Today’s guest post comes from Asher Elran of Dynamic Search. This piece is a bit more complicated than some of our usual fare, but it’s a great one. Put your math pants on because Asher’s going to drop some formula knowledge on us. Take it away, Asher!

Many businesses, especially startups, focus on three key operation elements. They know they need the proper team, a product or service and a fit in the market. While these are all vitally important, another major cost of doing business is Customer Acquisition Cost, or CAC. Many businesses fail because they don’t accurately understand just how much it actually costs them to turn a prospect into a customer. To make sure that those dollars are directed in the best way possible, it is essential to calculate CAC before building a marketing plan.

In addition to the CAC, you must also determine what each of those customers is worth to your business, in terms of the amount of revenue generated during your business relationship. This is referred to as Lifetime Value, or LTV, of the customer. For some businesses, this may be a single transaction, while for others there is the possibility of a long relationship, with multiple transactions over a period of years.

For a business to be successful, the Customer Acquisition Cost needs to be significantly less than the Lifetime Value for that customer. If you are spending more on acquiring each customer than they generate in revenue, it is obvious that your business is headed for failure.

Take a deep breath, we are diving…

Why you should Calculate Customer Acquisition Cost Before Building a Web Marketing Plan

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About Asher Elran

Asher Elran is a practical software engineer and a marketing specialist. CEO at Dynamic Search and founder of Web Ethics. Asher is enthusiastic about all things concerning killer content, creative marketing, and CRO.

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