Not even the best can master every niche.
Jay-Z is a business titan. He developed a blueprint so he could achieve the holy grail and ended up building one of the most expansive business empires I’ve seen in my lifetime. He has ventured into everything, from clothing to video games to sports management. Some suspect he has his own new world order, but I have my reasonable doubt (last one, I promise).
Despite his astonishing business acumen, there is one niche Jay-Z can’t break into: cars. Back in 2005, he coordinated with Chrysler to create a branded Jeep, one that would be painted Jay-Z blue and would come up with a stereo system already set with the rapper’s discography. The plan fell apart, partly due to new management, but also because of Jay-Z’s criminal past. Other rappers have tried their hand in the automobile business to varying degrees of failure. If even Jay-Z can’t master the niche, I wouldn’t expect anyone else to either.
Some niches are incredibly difficult to tap into; this applies to be link building as well.
I’m going to go out on a limb here: we’re pretty damn good at what we do. Link building is rough. There’s no denying that. That’s why it’s commonly outsourced – a lot of marketing companies don’t have the time, energy or skills to manage a link building campaign.
But not all niches are equal, and it would be terribly misleading to say so. Some are a gift, some a curse (I lied earlier).
The entertainment niche is a gift. The amount of target sites borders on infinite, and the community is (for the most part) incredibly welcoming.
Then there are the curses. There are some niches that leave even the best link builders banging their heads on their desks and devoting extra effort just to find a single solitary link. There are a multitude of reasons why there can be such slow movement in your link building efforts for a specific niche.
Continue reading “I Got 99 Problems and My Niche is One” »
Jesse Stoler is a Content Specialist at Page One Power, a link building firm based out of Boise, Idaho. His hobbies include stand up comedy and pretending he has fans.