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Author Rank

Google Authorship and Author Rank: A Look into the Future

Welcome to Google Authorship

The very word ‘authority’ shares roots with ‘authorship’. The two concepts are indelibly intertwined, linked, symbiotic.

Perhaps then Google’s move toward authorship, identities, and eventually, author rank isn’t surprising. Google’s end game is to go beyond websites, and start indexing and ranking people – or at least their work.

Google Authorship, or rel=author, ties a Google+ account to a piece of content, centralizing a person’s work and allowing Google to associate all that content with a single author (or at least the content the author chooses to claim). In short, it allows Google to identify an author. There are numerous benefits to Google Authorship, but perhaps one of the the most important is the potential implementation of Author Rank.

Author Rank (patented under Agent Rank) would allow Google to rank certain identities (agents or authors) higher in relevant search results based upon algorithmically perceived authority. Google would have an entirely new signal for their algorithm – and a potentially strong signal, at that.

Continue reading “Google Authorship and Author Rank: A Look into the Future” »

Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

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P1P Chats | A Conversation on the SEOmoz Rebrand

Editor’s Note: The opinions in this piece don’t necessarily reflect those of Page One Power as a company.

This isn’t a news piece. You can read about the Moz rebrand and get the news right from the source.

We’ve been talking about the change from SEOmoz to Moz all day at the office, so we figured we’d share our thoughts with you. This conversation between Cory Collins, my friend and colleague, and I was conducted via Google Docs. He sits in the cubicle right next to mine, so the hilarity is not lost on us. It’s just easier to put it down into words this way.

Continue reading “P1P Chats | A Conversation on the SEOmoz Rebrand” »

Dustin Verburg

About Dustin Verburg

Dustin Verburg is a writer and musician based in Boise, ID. He is the Content and Media Director for Page One Power. His greatest fear is that you might decide to follow him on Twitter.

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Why Can’t The SEO Community Get Along?

Opinion–There’s No Such Thing As Friendly Competition In SEO

Americans love competition.  Competition is a part of our backbone.  If you look at the Nielsen ratings, the Super Bowl is consistently the highest rated television program year after year.  When the NFL Super Bowl isn’t on, most of the other top shows are no longer the kind of scripted shows that have reigned over the nightly programming since the advent of the tube. Instead, they are “reality” television programs, premised on finding the best karaoke singer, or the best backstabber/conniver living on an island.

The news media, which was meant by the founding fathers to act as the fourth estate and watchdog over the tyranny of the defined branches of government, has instead become a manic, 24-hour electoral prognosticator, obsessed with political races, not the issues that should define them. Continue reading “Why Can’t The SEO Community Get Along?” »

Jesse Stoler

About Jesse Stoler

Jesse Stoler is a Content Specialist at Page One Power, a link building firm based out of Boise, Idaho. His hobbies include stand up comedy and pretending he has fans.

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Guest Blogging and Guest Posting – An Examination of Google’s Latest Stance

Opinion by Cory Collins

Anyone with an ear to the SEO ground knows by now that Google’s webspam team has been making some troubling remarks about guest blogging, and guest posts in general.

Guest blogging has become a favored strategy in the SEO world as a way to build visibility, web site traffic, branding, and links.

And, like any SEO tactic, there will be those that try to abuse and exploit guest blogging. Google is of course aware of this, and have attempted to explain their stance on guest blogging.

Earlier this month, Google released a Google Webmaster Help video from Matt Cutts that directly dealt with this issue. The question asked and answered was “What is Google’s view on guest blogging for links?” Continue reading “Guest Blogging and Guest Posting – An Examination of Google’s Latest Stance” »

Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.