January 1st has come and gone. Has your blog written its New Year’s resolution-themed content yet?
From the Huffington Post’s resolutions for “progressives” to Idealist Careers’ “professional” resolutions (complete with linkbait gifs!), it seems that every site needs a post that reflects on 2013 and strategizes ways to improve in 2014. As you can tell from the title of this piece, this blog is no exception. I mean, who doesn’t want to take a stab at writing the definitive piece on link building going into the New Year?
But did link building change much in 2013? Did you?
Sure, we’ve had Google algorithm updates. We’ve seen Anglo Rank and Rap Genius get busted for bad practices. We make minor adjustments but let Google take the lead. We talk about link building like its something that we’re getting away with as opposed to a marketing tactic that is necessary as long as links play a role in both Google’s algorithm and connecting relevant content across the internet.