In April of 2012, Google achieved the impossible. They made the word “Penguin” scary. See, you read that word and you shuddered, ever so briefly. If you had read “penguin” in March, you would have smiled and imagined an awkward, flightless bird tripping over snow, maybe even trying to dance. Now you just picture your website plummeting through the search engine rankings pages (SERP)s.
But that’s not how it has to be. In fact, it may be hard to believe, but fear of Penguin is kind of a “the sky is falling” type of hysteria. The truth is, Google’s Penguin algorithm update is not penalizing any methods that really benefitted you anyway. What it does do is strive to get rid of a lot of the spam that is cluttering up the internet. Continue reading “Penguin-Friendly Link Building in Three Easy Steps” »