The clean up crew
About a month ago, Jon Ball pulled me into his office to discuss a new plan of action for the Page One Power company. This wasn’t like other meetings we’ve had where we discussed the direction of a blog post or the type of content he wanted. This time, he was jazzed up about doing something good for the local community. He wanted to start-up a new initiative… that giving back to the local community with small service projects.
“Just something,” he said, “I want to do something. I mean, yes, we’re a national company but we are situated here in Idaho and its a community that has been good to us. The least we can do is try to give a bit back.”
Of course, being a complete sucker for do-gooder-y, I was amped. Not to mention, as the social media manager, I was envisioning golden-laced photo ops of Page One Power putting out fires and rescuing missing children. In terms of marketing, it was a mother-load for spectacular PR. The possibilities were endless… and oh, my social media marketing nerves were twitching.
But, really, for co-founders Jon and Zach, that isn’t what it’s about.
Maybe they’re great actors, but I doubt it. They legitimately seem give a damn about making their little chunk of the Boise metropolis a little better. Today we inaugurated our first mission, and I couldn’t help myself but to have t-shirts made up, and then to blog about it… and photograph it…and Tweet it…. you get the idea. I wanted the potential of some really good PR. The P1P guys? Well, they just want to be able to tell their wives and kids that they did good things today, not just in terms of being good or honest businessmen, but for the sake of being good humans.
It's not all trash...some of us found usable gift cards.
