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Local Relevancy

Local Link Building – Relevance, Values, Opportunities

This post is inspired by numerous conversations I’ve had with clients, as are many of the posts I write.

This conversation typically kicks off at the start of a new link building campaign, when I’m explaining quick (yet quality) wins in link building. One of those quick wins is local link building - local links are great, typically based on prior relationships, and rely upon inherent – as opposed to established – authority (being a local business).

Plainly said, local links are easy to acquire because:

  1. They only require you to be based in your locality (which you already are)
  2. You can leverage past relationships that most businesses form naturally.

So, you should already have everything you need to build quality local links today.

If you’re only interested in how to build local links, follow through to the link above, which is a guide I wrote for Search Engine Watch back in June.

The point of this post is to discuss relevance in local link building – which is where the conversation with clients routinely goes after bringing up the possibility of building local links.

Local Relevancy

 

Continue reading “Local Link Building – Relevance, Values, Opportunities” »

Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

Relevance

Why PageRank (and Even Domain Authority) Shouldn’t be Your First Metric in Link Building

Invariably, we encounter clients who think that PageRank, or Domain Authority, should be treated as the north star of link building.

True, there’s value in measuring and assessing these two metrics before chasing a link, but it certainly shouldn’t be concern numero uno.

There have been plenty of articles, posts, and even rants about why PageRank is a lousy metric to chase. And they do a remarkably great job breaking down the issues and faults with a PR centric view.

Domain Authority, the metric from Moz, is better, but still relies on the same approach – perceived authority through an algorithm. True, it updates faster, reports more detailed information, and I trust it more than the PR toolbar, but still I don’t believe it’s the metric we should be chasing.

Continue reading “Why PageRank (and Even Domain Authority) Shouldn’t be Your First Metric in Link Building” »

Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

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Page One Power’s Win $100 Contest

Contest Update

Congratulations to Sarah Hurd-Sullivan, our lucky winner!

Want To Win $100?

Show Us Some Page One Power Love,

We’ll Show You The Money!

We don’t know anyone who doesn’t like a little extra cash in the old pocketbook, and we also haven’t met a person who doesn’t like to win money, either. If that sounds like you, too, then you’re in luck.

We’re hosting an online Facebook contest for a $100 cash credit card. It’s so easy to enter and win, that you could probably do it in your sleep. The idea is to get a lovefest going… a Page One Power lovefest. 

Three Ways to Enter:

ONE: LIKE our Facebook page.

If you already like us, (Hey, thanks! We like you, too!) get a friend to like our Facebook page. Just make sure you let us know who sent them.

***Note: You can’t just like a post, you have to like the whole Page One Power Facebook Page. ***

TWO: Post A Photo To Our Facebook Page


Post a photo on our wall of yourself, your friends, your colleagues, your kids, or your pets holding up a sign that says, “I Love Page One Power” or wearing a t-shirt, or basically something in the photo that indicates how much you love Page One Power.

 

THREE: Post A Video to the Page One Power Facebook Page

Post a video of you singing a love song, a testimonial to the virtues of Page One Power or of you eating cereal with your friends, as long as you say something awesome about us, it gets you entered.

Come on all of you lovers of Page One Power  and Facebook Likers! What have you got to lose? Show the world  that…you’ll do just about anything for a little money. Just kidding! Show the world a little love for Page One Power, and We’ll Show You The Money!

 

Head to the Page One Power website for great articles on link building, business, search engine news and other online marketing topics.

A few lucky runners-up will be awarded Page One Power swag… t-shirts, pens, etc., and/or a discount code to use on our custom link building services.

RECAP: Liking us on Facebook, getting a friend to Like us, or posting an original photo or video showing the world your love for Page One Power gets you entered into the contest for $100.

TIPS: Selection of best photo or video is up to the powers that be over at Page One Power, but we’re leaning towards awarding the $100 to the most creative, funny, intelligent, well-thought-out entrant… you know, you’ll want to really make us feel loved.

(*Our lawyers said we have to mention that Facebook is not responsible for contest. Don’t forget that we’re all still friends even if we don’t win, etc.)

november

Video: How To Recover After Google Penguin

This video, from SBTV, is a good resource for company owners or clients who may not understand all of the technical jargon around what it means to have lost search engine page rank (SERP) or were penalized as a result of Google’s Penguin algorithm update.

In it, Ivy Hartman explains in simple, easy-to-understand language the steps that a site owner can take on their own to address any issues. That said, should a site owner find that the complex nature of addressing any penalties from Google to distressing, or the job itself to time consuming, there are also other options. Continue reading “Video: How To Recover After Google Penguin” »

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The 10 Most Popular Link Building Questions Now Available On Demand

In case you missed the live session, you can now access “The Ten Most Popular Link Building Questions” webcast from Page One Power’s Jon Ball and ClickZ Academy.

To listen, click here.

The free, 60-minute webcast offers information on link building topics that everyone has questions about. Continue reading “The 10 Most Popular Link Building Questions Now Available On Demand” »

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