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Page One Power Unveils New Logo

Press Release

Page One Power is a custom link building firm that helps website owners develop a steady flow of great inbound links to increase their organic internet search rankings. Today the company launches its new  identity, including a  hand-drawn custom logo.  The new logo is part of its brand awareness initiative, and will be used as an integral part of an overall digital marketing and social media campaign in its efforts to further develop and implement the growing recognition of Page One Power as a search engine optimization (SEO) and link building master-brand.

Designed to showcase the identity of the internet link building firm, Page One Power’s new identity brings a new vitality to Page One Power’s products and services. The new company logo–made of bold crimson and black hand-drawn letters that is almost reminiscent of a sports team logo–was designed by Dan Cotton, a custom hand-lettering artist.

“Our team of world-class web developers, researchers, writers and link builders bring the very finest products and services to all of our clients,” said Zach Ball, co-founder. “It makes sense that we have the look to match that kind of powerful content. We couldn’t be more pleased with the new look and the positive response it is getting.”

 

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Penguin-Friendly Link Building in Three Easy Steps

In April of 2012, Google achieved the impossible. They made the word “Penguin” scary. See, you read that word and you shuddered, ever so briefly. If you had read “penguin” in March, you would have smiled and imagined an awkward, flightless bird tripping over snow, maybe even trying to dance. Now you just picture your website plummeting through the search engine rankings pages (SERP)s.

But that’s not how it has to be. In fact, it may be hard to believe, but fear of Penguin is kind of a “the sky is falling” type of hysteria. The truth is, Google’s Penguin algorithm update is not penalizing any methods that really benefitted you anyway. What it does do is strive to get rid of a lot of the spam that is cluttering up the internet. Continue reading “Penguin-Friendly Link Building in Three Easy Steps” »

Let the Content Wars Begin

Mediocre Isn’t Good Enough

After months of speculation from search engine optimization (SEO) firms, regarding the impact of Google’s Panda and Penguin algorithm updates, leaders in the industry are keen on developing strategies that will enable them to ensure the success of their clients. That said, the “create great content” mantra proselytized ad nauseum by digital marketers as the best way to generate new business for ecommerce sites has been nearly exhausted. Continue reading “Let the Content Wars Begin” »

P1P Interview Series: Meet Cory Collins

Cory Collins

Cory Collins Page One Power. Photo By Jon Ball Photography

Editor’s Note–As part of our ongoing P1P Interview series, we decided to give our readers a peek behind the curtain into the inner-workings of our small link building firm. Page One Power’s Cory Collins, a strong young writer who is actively flexing his professional muscle, has a natural bent towards link building strategies, which made him a natural fit for our next interview victim.  

Plus, he resembles actor Ryan Reynolds, and who wouldn’t want to chat with a Ryan Reynolds look-alike? 

 

After talking to Cory Collins, you get the impression that this soft-spoken guy could easily make a big name for himself. Granted that’s a cliché but it doesn’t make it less true. Less than four months into his stint at Boise link building firm Page One Power and he’s set his sites on writing for some of the biggest online publishers in the industry and he’s not likely to stop there. Continue reading “P1P Interview Series: Meet Cory Collins” »

P1P Interview Series: Meet Kyle Smith

As part of our ongoing P1P Interview series, we decided to give our readers a peek behind the curtain into the inner-workings of our small link building firm. Web developer, research team lead and multi-talented link builder at Page One Power, Kyle Smith has a background in geekery and all things internet. Smith is the pilot of his own web company, and his latest P1P brain-child is a metric for site relevancy and article relevancy guidelines made him a natural fit for our first in-house interviewee Guinea pig.  

Page One Power Kyle Smith

Kyle Smith, Page One Power. Photo By Jon Ball Photography.

Kyle Smith Page One Power

With the search engine optimization (SEO) industry collectively rushing to adjust to the latest changes, as well as to attempt to predict the effect of an onslaught of changes coming down the pipe to Google’s algorithms, the prospect of investing company dollars in SEO or online link strategy can be daunting.

However, there are members of the industry who are creating new strategies and approaches to link building. In that regard, Page One Power’s Kyle Smith, leader of one of the research and writing teams at the company, has just implemented his own strategy for link building.  Computer and web development may be his passion, but he still finds the time for some camping and fishing. Keen to get himself “out there” and recognized in the industry, Smith’s ambitions aren’t limited by much.

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