This video was filmed by Will Von Tagen; it was edited and produced by Paul Basinger.
In addition to exhibiting (booth no. 318) at SMX East 2012 Expo, Page One Power announces that company co-founder Jon Ball will speak at two sessions of the search marketing tradeshow.
Ball, an industry thought leader and link building expert will spend over an hour on what not to do when it comes to link building. ”The Quickest Way To Screw Up A Link Building Campaign” is an Expo Plus Session held Wednesday, Oct. 3 at 10:20 a.m.-10:40 a.m. in Theater B of New York’s Jacob K. Javits Center.
During day one of SMX, he will also present tips on “Link Building In A Post-Penguin World That Works Like Crazy” Tuesday, Oct. 2, from 3:30 p.m.-4:45 p.m.
Page One Power is a custom link building firm that helps website owners develop a steady flow of great inbound links to increase their organic internet search rankings. Today the company launches its new identity, including a hand-drawn custom logo. The new logo is part of its brand awareness initiative, and will be used as an integral part of an overall digital marketing and social media campaign in its efforts to further develop and implement the growing recognition of Page One Power as a search engine optimization (SEO) and link building master-brand.
Designed to showcase the identity of the internet link building firm, Page One Power’s new identity brings a new vitality to Page One Power’s products and services. The new company logo–made of bold crimson and black hand-drawn letters that is almost reminiscent of a sports team logo–was designed by Dan Cotton, a custom hand-lettering artist.
“Our team of world-class web developers, researchers, writers and link builders bring the very finest products and services to all of our clients,” said Zach Ball, co-founder. “It makes sense that we have the look to match that kind of powerful content. We couldn’t be more pleased with the new look and the positive response it is getting.”
After months of speculation from search engine optimization (SEO) firms, regarding the impact of Google’s Panda and Penguin algorithm updates, leaders in the industry are keen on developing strategies that will enable them to ensure the success of their clients. That said, the “create great content” mantra proselytized ad nauseum by digital marketers as the best way to generate new business for ecommerce sites has been nearly exhausted. Continue reading “Let the Content Wars Begin” »