The stands at AT&T Field were packed, the evening was gorgeous, and with just one inning left to go, the Giants managed to bring home two runs, but in the end, despite a rousing crowd rendition of “Don’t Stop Believing“, the team was still massacred by the Nationals last week…
Oh, and we also made it to the SES Conference, too.
Page One Power company owners Jon and Zach Ball and a few members of the leadership team took in a Giants game, rubbed shoulders with Google’s go-to SEO answer guy, Matt Cutts and learned plenty of industry-related information during last week’s SES Conference in San Francisco.
The business trip yielded some advantages for the group, including SES’s expert presentations from Avinash Kaushik, Brett Tabke, and Cutts to name a few.
Jon Ball, in an arena where his charisma shines, presented his “No BS Link Building” and answered questions for curious conference goers. (You can read more about it here. ) Zach Ball also gave a theater presentation to expo attendees on “Link Building you can do in your Hotel Room Tonight.”
“We thought SES was great,” Jon Ball said. Zach Ball added that, “We really learned a lot and loved being able to meet with people interested in learning more about link building.”
SES Expo, a long-standing industry conference, gave attendees a look into the inner workings of the thought processes behind some of the most influential members of the field. Companies were able to meet peers in the industry, and took away a greater understanding of the latest trends and developments.
In some respects, the conference highlighted strategies that search engine optimization (SEO) companies do well very well, and others that have become extinct or can even hinder the web presence of a given company. (In particular, the now-infamous Google Penguin and Panda updates that Google released earlier in the year which are widely blamed by SEO practitioners for hurting small businesses. )
For his part, Google’s Matt Cutts acknowledged the increasing tension between the SEO world and the search engine’s interest in broadening the value of search results for web users. With more algorithm updates from Google expected to further impact the SEO environment, many optimization companies are scrambling to adapt while still meeting the needs of their clients. With such a technical, but profitable portion of internet strategy on the line–one that even Google itself sturggles with–SES goers walked away with as many lingering questions as they did answers.