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Penguindanger

The Most Dangerous Thing About Penguin 2.0 is Talking About Penguin 2.0

Editor”s Note: Today we have a guest post from James Lee of Vertical Leap. In this short-but-sweet piece, James gives his take on Penguin 2.0. In James’ mind, user experience needs to come before links and the danger of Penguin 2.0 lies in talking about Penguin 2.0. He also tells us of his undying love for herbal tea. See James’ take on the matter below!

A post talking about not talking about Penguin 2.0

Penguindanger

When Google launched Penguin 2.0 my email inbox quickly stacked up. Not with clients panicking about sudden drops in search engine ranking; probably because the update only affected around 2% of websites. My inbox was full of newsletters, articles, updates, tips and nearly every form of propaganda us SEO’ers love informing me about Penguin 2.0.

I am just going to say it; I think we should not care about Penguin 2.0.

Here is why…

Continue reading “The Most Dangerous Thing About Penguin 2.0 is Talking About Penguin 2.0” »

James Lee

About James Lee

James works for SEO company Vertical Leap (www.verticalleap.co.uk). He previously ran his own freelance work copywriting, presentation coaching and search engine optimizing blogs. Having a background in communications he loves to help you get your message across and with his SEO skills he works to get your message found. Connect with him on Linkedin at http://uk.linkedin.com/in/jamespeterlee

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Penguin 2.0 – What We’ve Learned

Penguin 2.0 was released nearly a month ago, with much fanfare, fear and uncertainty. It’s time to take a moment and look at what we’ve learned since Penguin 2.0’s inception.

First of all, there have been a few data deep dives and case study releases that claim to have an understanding of this latest Penguin update. Continue reading “Penguin 2.0 – What We’ve Learned” »

Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

Matt Cutts Says

Matt Cutts Says Volume 1: Summer Edition

Matt Cutts Says

Matt Cutts is about as close as we come to a celebrity within the SEO world. His name is both reviled and lauded, his praises sang and his name equally cursed.

As the Head of Webspam team at Google, he’s directly involved in search quality and serves as the face, voice, and sometimes whipping boy of Google for the SEO community.

Often people disparage Matt Cutts for his ambiguous statements and political correctness. But, as one of the few news sources and avenues of transparency from Google, it’s important to keep a close eye on what he’s saying. Beyond that, having met Cutts in person and listened to him speak, he comes across as extremely genuine, intelligent, and charismatic. Simply said, he’s worth listening to.

Today I’m putting together a string of his recent interactions with the SEO community, including videos, posts, and comments to assemble a best guess of what we can likely expect to see in the near future from Google.

Welcome to Matt Cutts Says, Volume 1 – Summer Edition

Continue reading “Matt Cutts Says Volume 1: Summer Edition” »

Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

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Penguin 2.0 Now Live

Matt Cutts announced yesterday May 22nd that Penguin 2.0 is now live, affecting roughly 2.3% of English-US queries. Penguin 2.0 is also worldwide, with the scope of affected websites varying by language.

Cutts made the announcement through his blog, as well as on This Week In Google.

This is the fourth update of Penguin, including the initial release and two subsequent data refreshes.

The initial release affected ~3.1% of queries, with the two data refreshes affecting less than 0.1% and ~0.3%, respectively.

Continue reading “Penguin 2.0 Now Live” »

Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

Penguin_cometh

No Man Knoweth What Cometh: What Will Penguin 2.0 Bring?

 “Matt [Cutts] said that there will be a large Penguin update in 2013 that he thinks will be one of the more talked about Google algorithm updates this year,” were the words Barry Schwartz wrote on SearchEngineLand in March. Since then, there’s been no end to the speculation about that update.

On Monday the 13th, a webmaster video by Cutts said he expected Penguin 2.0 to go a “bit deeper” and be more effective than the first Penguin update. As always, thought, Cutts can’t get into too much detail.

Predictions have come in from experts and non-experts alike, but there are some common themes. Anchor text abuse, link trust, “bad link neighborhoods,” citation links, link trust, social signals and relevancy seem to be the most common themes.

The biggest debate, perhaps, has been on whether webmasters should begin pruning their link portfolios or not.

Continue reading “No Man Knoweth What Cometh: What Will Penguin 2.0 Bring?” »

Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

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