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Local Relevancy

Local Link Building – Relevance, Values, Opportunities

This post is inspired by numerous conversations I’ve had with clients, as are many of the posts I write.

This conversation typically kicks off at the start of a new link building campaign, when I’m explaining quick (yet quality) wins in link building. One of those quick wins is local link building - local links are great, typically based on prior relationships, and rely upon inherent – as opposed to established – authority (being a local business).

Plainly said, local links are easy to acquire because:

  1. They only require you to be based in your locality (which you already are)
  2. You can leverage past relationships that most businesses form naturally.

So, you should already have everything you need to build quality local links today.

If you’re only interested in how to build local links, follow through to the link above, which is a guide I wrote for Search Engine Watch back in June.

The point of this post is to discuss relevance in local link building – which is where the conversation with clients routinely goes after bringing up the possibility of building local links.

Local Relevancy

 

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Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

Link Building Misconceptions

7 Beginner Link Building Misconceptions

The SEO world is full of myths and misconceptions. As soon as one myth gets busted, another pops up and replaces it. We’re constantly arguing about best practices, Google penalties and the “right way” to do things. That makes the SEO industry, and particularly the world of link building, daunting for beginners. We sometimes forget that not everyone has been at this for years when we go on our witch-hunts and build haunted houses.

It’s because of those attitudes that I thought I’d take a moment to address some common myths that beginning link builders frequently encounter.

If you‘re new to link building, these 7 myths and misconceptions might be holding you back.

Link Building Misconceptions

Continue reading “7 Beginner Link Building Misconceptions” »

Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

How to Build your First Link

How to Build Your First Link | A Step by Step Process

Creating a website is daunting. Marketing that website is just as daunting. Where do you start? Which marketing channels do you use? What’s going to work?

The best answer I can give you is this: take it one step at a time.

Link building is just one of those marketing channels, but it’s an effective one. Unfortunately, it’s also intimidating for some people. I’m here to tell you that you don’t need to be afraid of links or the process of building them—you just need to invest some time and creativity.

With that in mind, I’m going to walk you through building your first link.

How to Build your First Link

Continue reading “How to Build Your First Link | A Step by Step Process” »

Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

Good old link building

What Happened to Good Ol’ Link Building

SEO is an exciting, fast paced, ever evolving industry. Day after day we hear the same old story – SEO is dead, link building is dead, social media has replaced SEO, inbound marketing has replaced SEO.

The truth is nothing is dying – only changing, growing, evolving.

So what happened to good ol’ link building?

Good old link building

Link building used to be about quantity and not quality. Relevance was little, if any, factor. Paid links were common, and spam actually worked. Blog commenting, article marketing, directories were the golden goose. All these from less than two years ago. Continue reading “What Happened to Good Ol’ Link Building” »

Zach Ball

About Zach Ball

Zach Ball earned degrees in political science and secondary education, but ended up starting an internet marketing firm with his brother Jon. That firm is Page One Power.

How to Include Affiliate Links Effectively

Blogging and Affiliate Marketing | How to Include Affiliate Links Effectively

Editor’s Note: Today we’re pleased to feature a post from Joseph Berida. We don’t talk about affiliate marketing too much here at P1P, but I liked this post for a lot of reasons. It focuses on the importance of relevancy (which carries over into every aspect of both SEO and marketing) and it gives actionable tips for making content that appeals to users/audience. It also talks about LINKS, which is why you’re here in the first place. If you own a blog, give this piece a read through. Sometimes it’s fun to go a bit off the beaten path.

We’d also love to know if any of our readers do any affiliate marketing stuff. Feel free to discuss in the comments. 

It’s no secret that blogging can be a full-time job that can rake in loads of cash. You’ve got Pete Cashmore, Michael Arrington, Mario Lavandeira, and all these other famous names that are now multimillionaires because of their founding of the biggest blogs in the world.

Of course, that’s on the extreme end, but there are countless other bloggers out there living rather comfortably by simply posting consistently good content… with the help of a monetizing system such as advertising or affiliate marketing. This post will tackle the latter.

How to Include Affiliate Links Effectively

Continue reading “Blogging and Affiliate Marketing | How to Include Affiliate Links Effectively” »

Joseph Berida

About Joseph Berida

Writer, blogger (it's different), and now content marketing specialist-in-progress, Joseph Berida is all about making great content. He also loves to talk about video games at his personal site, Kambyero.

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