This post is inspired by numerous conversations I’ve had with clients, as are many of the posts I write.
This conversation typically kicks off at the start of a new link building campaign, when I’m explaining quick (yet quality) wins in link building. One of those quick wins is local link building - local links are great, typically based on prior relationships, and rely upon inherent – as opposed to established – authority (being a local business).
Plainly said, local links are easy to acquire because:
- They only require you to be based in your locality (which you already are)
- You can leverage past relationships that most businesses form naturally.
So, you should already have everything you need to build quality local links today.
If you’re only interested in how to build local links, follow through to the link above, which is a guide I wrote for Search Engine Watch back in June.
The point of this post is to discuss relevance in local link building – which is where the conversation with clients routinely goes after bringing up the possibility of building local links.