Ever wondered why it’s ok for a website to pay for online ads, but it’s not ok to pay for a link? Your question is answered in the Google Webmaster Help video below.
Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t?
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“I have learned my lesson. Anybody who builds a business based on the whims of a search engine’s algorithms — that’s a foolish thing to do.” ~Tim Carter. Carter is a site owner who CNET reported lost thousands of dollars after Google’s algorithm updates took effect.
There are lots of things afoot in the world of search these days, so here’s a roundup of the latest in search from Google, Yahoo and Bing.
Google may be soon be out of hot water since there are reports that the Federal Trade Commission’s investigation and potential anti-trust suit against the company is lacking some needed evidence. Continue reading “News: The State Of Search” »
About Kaisja Clark
By Barry Schwartz Originally Posted Nov. 19, 2012 on Search Engine Roundtable
I am seeing lots of chatter and discussion around another Google update that started around Friday, November 16th.
It may be a Panda refresh or some other type of update. But the discussion seems to be implying there was a small Panda refresh this past Friday, November 16th.
Mozcast doesn’t show much of a shift but SERP Metricsdoes show a small uptick in changes at Google.
If there was a Panda refresh, that would only put about two weeks between Panda #21 and this Panda refresh.
About Kaisja Clark
By Patrick Hathaway via Search Engine People
There is a problem with guest blogging: SEOs have got hold of it. As with almost every link building method known to man, if there is a way to scale a process, SEOs will find it. Whilst there is nothing wrong with scalable methods per se, they are often irrevocably linked to a decrease in quality. Good SEOs will be able to maintain quality and use guest posts properly – as a means to build brand exposure and leverage new audiences, attracting qualified traffic as well as links – however, there will be plenty of SEOs who won’t. Continue reading “Industry Headlines: Using AuthorRank To Future-Proof Guest Posting” »
About Kaisja Clark
“If large numbers of people believe in freedom of speech, there will be freedom of speech, even if the law forbids it. But if public opinion is sluggish, inconvenient minorities will be persecuted, even if laws exist to protect them.”
George Orwell, c. 1945
After Google announced a sharp increase in the amount of government surveillance of the information flowing over the web, one thing has become clear: “big brother” is watching, yes, but he’s not content to just sit on the sidelines. Last spring, Google said sharp the increase in requests to censor online content by the government were, “alarming”.
According to Google, “The number of government requests to remove content from our services was largely flat from 2009 to 2011. But it’s spiked in this reporting period. In the first half of 2012, there were 1,791 requests from government officials around the world to remove 17,746 pieces of content.” Continue reading “News: Big Brother Isn’t Just Content To Watch” »
About Kaisja Clark
Shop Talk – Recent Posts
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P1P Link Building Roundup #3: Articles You May Have Missed Last Week -
P1P Webinar: ‘Take a Closer Look at Links – Why a Site Ranks’ -
FAQ Friday: Are backlinks as powerful as they were before Google’s updates? -
No Man Knoweth What Cometh: What Will Penguin 2.0 Bring? -
Professional Networking and Link Building Go Hand in Hand