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Where are they now?: Why Your Blog is Losing Its Audience and What to Do about It

Why Your Blog is Losing Its Audience and What to Do about It

Editor’s Note: Today’s guest post comes from Jack Rivera. In this post, Jack explains why your blog might be losing its readership. But never fear– he also tells you how to get them back! This is great stuff if you’re just building a blog, or if you’ve been at it for a while and still haven’t seen strong results. 

Your blog is your most prized possession on the web and it is only proper to take care of it the best you can. Losing your audience is the last thing you want to happen since it’s almost synonymous with shutting your blog down. No readers mean no reason for you to operate. But do you know why you can’t control your audience’ decline in number?

Why is Your Blog Losing its Audience?

(original art by Lauren Nassef)

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About Jack Rivera

Jack Rivera is a writer and a marketing consultant. A proud father to two sons, He also loves playing Chess and Magic: The Gathering. You can also follow him on twitter: @jacksparrowXI

8 Guidelines to Keep your Website Search Engine Friendly

8 Guidelines to Keep your Website Search Engine Friendly

Editor’s Note: Today’s guest post comes from Morrys Sarmiento. Morrys sent me some great outreach with an even greater Terminator reference, so me publishing his post was basically a sure bet. In this post, he outlines some of the essential, easy-to-do basics of on page SEO. If you’re an SEO die hard, browse through and see if anything sticks– but if you’re just getting started or building your website, take notes on every detail. 

Establishing a well-designed, functional website is not enough for your marketing or other business purposes. The web has become an arena where search rankings are being highly contested by different organizations and entities, and Google’s evolution just made things a lot tougher.

When you enter a query in the search bar, the search engine doesn’t really search the whole web – it searches its index of the web. All search engines like Google employ the use of algorithm that use “crawlers” or “spiders” that systematically browses the web to give you the most relevant results to your queries.

8 Guidelines to Keep your Website Search Engine Friendly

To get the most out of the effort you spent on creating your beautiful and functional website, it’s important to help the crawlers understand what your site is all about by following a few key guidelines and procedures. Ranking high in their results is always a sure way of sending traffic back to your site, and making the crawlers’ job easier is the way to do it. Here are some things to keep in mind for making your site search engine-friendly. 

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About Morrys Sarmiento

Morrys Sarmiento is a business writer whose main interests are small business topics and online marketing. Among his interests outside the profession are football (Andrea Pirlo and Arsenal F.C fan here), theories of personality, philosophy, gaming, and creepy stories. Follow him on twitter @morrysxi

fallacy

The Fallacy of Guest Post Abuse

Page One Power doesn’t get hit up by a lot of people looking for guest post opportunities, and I’m not quite sure why. It’s not difficult to contact us and we’ve featured guest posts in the past. Our guest post guidelines aren’t even that crazy.

I might be biased, but I think our site is decent looking and full of pretty good content. It’s not intimidating, either. So I’m puzzled when people start talking about guest post abuse. I know the spammy, canned emails requesting a link in exchange for a terrible, spun content guest post come in once in a while, but I haven’t seen an egregious amount.

I don’t think guest post abuse is as rampant as people like to say it is, especially now that Penguin 2.0 is waddling around.

fallacy

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Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

SEO Link Building Interview Round Up

SEO Link Building Experts – Interview Round Up

SEO Link Building Interview Round Up

Author’s note: this is by no means a complete list, and I plan to continue to work on it in order to keep current and up to date. If you know of a great interview involving link building that should be added to the list, please don’t hesitate to let me know – ccollins@pageonepower.com

Interviews offer a rare glimpse into the human psyche; there’s a surrender of control not found in normal writing, where the participant is forced to answer another’s question and not structure their own internal conversation.

SEO, and more specifically link building, is an industry littered with personal blogs, informative posts, and shared insight. But one resource I’ve found to be lacking is a curated list of great interviews, especially concerning the subject of link building.

In order to help the community (and myself), I’ve made a personal effort to round up great interviews directly involving link building that are worth sharing and reading.

Due to the dynamic nature of our industry, a few of these interviews contain information that is dated and no longer applies. Despite this, interviews can be a great way to gain a deeper understanding of link building, as well as industry authorities. So, take everything with a grain of salt, and make sure you’re not pursuing strategies, advice or information put forth before Penguin and Panda.

Thank you for reading, and without further ado here’s my curated list of link building interviews.

Please note: I’ve compiled all this information into a Google doc as well, for those who’d prefer the list straight out. It can be accessed and copied here: https://docs.google.com/spreadsheet/ccc?key=0AnR11Y_x2GpWdGxHLVdzaFNrOUw2bXhlb0Z1cWhEU3c#gid=0

I will continue to update the Google doc as well. Continue reading “SEO Link Building Experts – Interview Round Up” »

Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

Matt Cutts Authorship

Google Authorship Benefits – A Guide

By now you’ve surely heard of Google Authorship, which ties directly into your Google+ account, and helps Google identify and connect you with your online creative work. It was, after all, released over a year ago.

Long story short, you need to have authorship enabled if you’re currently producing content online – either in a professional or personal capacity. It doesn’t matter if it’s a personal blog, corporate whitepapers, or as a freelance journalist. If you’re not utilizing Google authorship, you’re missing out.

Let’s examine the potential benefits of Google’s Authorship.

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Cory Collins

About Cory Collins

Cory Collins is a writer and beer enthusiast living in Boise, Idaho. He currently works as a Content Specialist for Page One Power, and doesn't always talk in the third person – but when he does, it’s great.

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