Survival is often a matter of making an educated guess. It’s a question of getting the best possible results using only basic tools and knowledge and wisdom you’ve hoarded away in your brain. This survival theory is especially true when you’re exploring a new frontier, simply because the very environment is unpredictable. You can’t rely on anything but yourself. The SEO business (especially link building) is like an unexplored piece of geography in many ways. We trudge on bravely even though we don’t know what to expect, and we only have our wits, our tools and reflexes to rely upon. We also strive to keep the links we build verdant and pollution-free, even when it’s not easy.
For young SEOs, we can gain a good deal from the people that forged ahead before us—but even the most knowledgeable veteran link builder isn’t clairvoyant. In many ways it’s a dangerous world, but we’re willing to navigate it because it’s both challenging and rewarding. It also turns out that the best link builders’ educated guesses put them on solid footing—we might not be able to predict the future 100% of the time, but we’re better equipped to handle what the future brings than anyone else is. Continue reading “Surviving SEO: Life on the New Frontier” »