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Industry Headlines: Mashable Says Social Media Ad Revenues to Double By 2016 [REPORT]

By , originally posted Monday, Nov. 26, 2012 via Mashable

Good news for those who believe social media advertising revenues will be crushed by mobile: A researcher is estimating that the category will double by 2016 to become a $9.2 billion business, in the U.S. at least.

BIA/Kelsey projects a 19.2% annual growth rate for the next four years for social media ads. The researcher believes that so-called native ads like Facebook’s Sponsored Stories and Twitter’s Promoted Tweets will lead the growth. Such native social advertising will grow from $1.5 billion in 2012 to $3.9 billion in 2016 for a 26% annual growth rate. BIA/Kelsey predicts that FacebookTwitter and others including StumbleUpon and Tumblr will be able to command higher prices for the formats.

Even the oft-derided social display ads — the ads you see on Facebook’s right-hand column or the banners on YouTube — will also grow from $3 billion in 2012 to $5.4 billion in 2016, which amounts to a compound growth rate of 15.2%.

The report’s sunny take contrasts a bit with a pervasive belief that the growth of mobile will torpedo overall ad revenues. For instance, Facebook’s stock fell as low as $17.55 after the company went public at $38 as investors punished the company for its perceived lack of ability to monetize its growing mobile audience. But even Google, which has anticipated the mobile revolution, has seen its average cost-per-click fall as mobile takes a bigger slice of the overall pie.

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“If large numbers of people believe in freedom of speech, there will be freedom of speech, even if the law forbids it. But if public opinion is sluggish, inconvenient minorities will be persecuted, even if laws exist to protect them.”

George Orwell, c. 1945

After Google announced a sharp increase in the amount of government surveillance of the information flowing over the web, one thing has become clear: “big brother” is watching, yes, but he’s not content to just sit on the sidelines. Last spring, Google said sharp the increase in requests to censor online content by the government were, “alarming”.

According to Google, “The number of government requests to remove content from our services was largely flat from 2009 to 2011. But it’s spiked in this reporting period. In the first half of 2012, there were 1,791 requests from government officials around the world to remove 17,746 pieces of content.” Continue reading “News: Big Brother Isn’t Just Content To Watch” »

Video: Google+ Implications on SEO Strategy By Rand Fishkin


In this video, Fishkin talks sharing strategy, social metrics, claiming pages for your brand, and the click-through rates for your sharing.

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Twitter   Search

The Latest Updates In The World of Search

For content marketers, link builders, search engine optimizers (SEO) and other industry players, this month has been full of newly released goodies from the larger internet companies.

These new tools are available to everyone, and their features and functionality expand the options available to web users. There were also a few shakeups in terms of personnel.  The following is a list of highlights of the latest updates in the world of search. Continue reading “The Latest Updates In The World of Search” »


Twitter Now Crawl-able, Sort Of

Twitter, it would seem, is looking to draw interest from the search engines. The social site has recently made changes that will allow it to be more searchable to Yahoo, Bing, Google and others. But don’t expect any sweeping changes, since so far the update amounts to some increased search engine access and a new user directory of public profiles. The new profile directory isn’t anywhere near comprehensive, and has only a cursory offering of its some 500 million user accounts. Continue reading “Twitter Now Crawl-able, Sort Of” »

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