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Link Building Confessions

Confessions of a Link Building Knucklehead

Editor’s Note: Today we have a guest post from Howard Iken, a Florida attorney with a few years of link building experience under his belt. We frequently talk about how link building has changed over the years, and Howard’s stories prove that point. In this post, he takes us through his journey of building links in the law niche and how he’s had to change with the times. Take it away, Howard!

I started a legal website approximately 8.5 years ago.  During that time the website went from zero traffic to extreme heights.  At the height of traffic I once made the arrogant observation that I could sell ice cream in quantity by simply placing a dedicated ice cream page on the site.  But then I received the same wake up call as thousands of other websites. Over a one-year period, Panda and Penguin dealt a severe punishment.  The website is now down to extremely modest levels. Along the way I learned some lessons about link building.  What follows is a quick overview of my link-building odyssey.

Link Building Confessions

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Howard Iken

About Howard Iken

Howard Iken is an attorney in Florida, but will always be an avid Internet marketer in the hyper competitive legal market. He can be found at

Clean Up Your Link Building Act

How to Clean Up Your Link Building Act

Are you a link builder? If so, is that where you want to be? Is it really? Would you rather be a link builder than an inbound marketer, a relationship builder or a growth hacker? If the answer is yes, that’s great. I’m a link builder, too. I love it and wouldn’t trade it for anything.

Link building doesn’t get much respect, though. A couple of months ago, Barrie Moran wrote a post called “A Little Respect” that deals with the relationship between SEOs and their clients. It tackles another issue, too—why aren’t we respected by the inbounders, the growth hackers, webmasters and even some online publishers?

It’s because we need to clean up our act. This article isn’t here to tell you how to build effective links; it’s here to make some suggestions about how we can all clean it up a little bit and remove link building from the “four letter word” category.

Clean Up Your Link Building Act

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Jon Ball

About Jon Ball

Jon Ball is VP of Business Development for Page One Power. Jon specializes in highly effective link building strategies, which he uses for clients all over the world. He’s also an avid photographer. Every Friday, Jon answers popular link building questions for FAQ Friday.

Natural Backlink Portfolio

What is a Natural Backlink Portfolio? | Understanding Natural Links

Editor’s Note: Today’s post is from Keredy Andrews of Punch Communications. In this piece, Keredy talks about what a natural backlink portfolio is and isn’t– and that’s an important thing to remember. As SEOs and link builders, we often get too focused on scooping up great links with grand slam anchor text, but need to work from a broader perspective if we want to keep it natural. A natural backlink portfolio is a must for your site, the search engines and the user. Take it away, Keredy!

As search engines continue to become ever more sophisticated to ensure the most relevant results are returned to users, SEO professionals have to take on the challenge to try and get their brands’ websites visible in ranking pages. Google releases a new algorithm, we react; it subtly alters its webmaster guidelines, we react. Whilst at the current time, a focus in the search world is quality on-site content, a site’s backlink profile remains a key indication for search engines, as it is through links that they discover pages across the web.

Natural Backlink Portfolio

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Keredy Andrews

About Keredy Andrews

Keredy Andrews is an account director at PR, social media and SEO agency Punch Communications, serving a range of global clients. She has over ten years’ experience in communications, marketing and events, and regularly contributes industry insight to websites, including the Punch Communications blog.


Bad Link Building | SEO Trespasses and Link Pollution

SEO still has a bad name, and the story I’m about to tell you is the reason. When link builders are lazy and amoral, our online communities see the results. I’m referencing a recent invasion of my beloved Neurolux Message Board, where an SEO company made a post with the subject ‘buy backlinks.’

A bit of background: Neurolux is my favorite venue for live music in Boise, and it’s also one of my favorite bars. I’ve seen some amazing shows there: Red Fang, Zolar X, The Thermals, Electric Six, Coliseum, Future Islands and Emily Wells, to name a few. I’ve also played a couple of shows there, and let me tell you—there’s nothing like playing music in front of the magical light bulb crown that is Neurolux’s stage backdrop, no matter how small the crowd is. To me, it’s a sacred place.

Continue reading “Bad Link Building | SEO Trespasses and Link Pollution” »

Dustin Verburg

About Dustin Verburg

Dustin Verburg is a writer and musician based in Boise, ID. He is the Content and Media Director for Page One Power. His greatest fear is that you might decide to follow him on Twitter.


Why Can’t The SEO Community Get Along?

Opinion–There’s No Such Thing As Friendly Competition In SEO

Americans love competition.  Competition is a part of our backbone.  If you look at the Nielsen ratings, the Super Bowl is consistently the highest rated television program year after year.  When the NFL Super Bowl isn’t on, most of the other top shows are no longer the kind of scripted shows that have reigned over the nightly programming since the advent of the tube. Instead, they are “reality” television programs, premised on finding the best karaoke singer, or the best backstabber/conniver living on an island.

The news media, which was meant by the founding fathers to act as the fourth estate and watchdog over the tyranny of the defined branches of government, has instead become a manic, 24-hour electoral prognosticator, obsessed with political races, not the issues that should define them. Continue reading “Why Can’t The SEO Community Get Along?” »

Jesse Stoler

About Jesse Stoler

Jesse Stoler is a Content Specialist at Page One Power, a link building firm based out of Boise, Idaho. His hobbies include stand up comedy and pretending he has fans.