SEO still has a bad name, and the story I’m about to tell you is the reason. When link builders are lazy and amoral, our online communities see the results. I’m referencing a recent invasion of my beloved Neurolux Message Board, where an SEO company made a post with the subject ‘buy backlinks.’
A bit of background: Neurolux is my favorite venue for live music in Boise, and it’s also one of my favorite bars. I’ve seen some amazing shows there: Red Fang, Zolar X, The Thermals, Electric Six, Coliseum, Future Islands and Emily Wells, to name a few. I’ve also played a couple of shows there, and let me tell you—there’s nothing like playing music in front of the magical light bulb crown that is Neurolux’s stage backdrop, no matter how small the crowd is. To me, it’s a sacred place.