According to the Jesse Stoler Council on Made Up Economics, cinema has been one of America’s top exports for the last decade (others include chemicals and NSA whistleblowers). Of course, when our films are screened around the globe, the titles can get Meetings and Failures in Meetings (thank Portugal for that meta title).
Thank China for the first title: the Chinese are officially the only people that rival M. Night Shyamalan at ruining a twist ending. Thank Italy for the second title: congratulations on reducing the greatest film of the new century to nothing more than a Facebook spat. And thank Peru for the third title; now I know that the Peruvians have such a fundamental misunderstanding of the reproductive system they could run for the United States Congress.
All of these titles would have left potential audience members astray. Link builders know that the wrong title in a pitch can leave webmasters astray in the same way. As I’ve said in previous posts, outreach is the crux of link building. Since the dawn of guest posting, webmasters have seen countless pitches that clearly took all the energy of moving fingers from Ctrl+C to Ctrl+V.
Webmasters are eager to see pitches that show even a modicum of personality. What they’re also looking for are titles that are going to pique the interest of their readership. Webmasters, and yes the Google referees even, are looking for content with a purpose; content that will get shared.
So how do you come up with such titles in your pitch? Thankfully, there are a few tips.