Editor’s Note: This week we’re answering two questions in one. Penguin 2.0 is waddling around the internet now, and we thought we’d tackle some link removal questions.
Continue reading “FAQ Friday: What can I do to Remove Bad Links?” »
Matt Cutts announced yesterday May 22nd that Penguin 2.0 is now live, affecting roughly 2.3% of English-US queries. Penguin 2.0 is also worldwide, with the scope of affected websites varying by language.
Cutts made the announcement through his blog, as well as on This Week In Google.
This is the fourth update of Penguin, including the initial release and two subsequent data refreshes.
The initial release affected ~3.1% of queries, with the two data refreshes affecting less than 0.1% and ~0.3%, respectively.
Now don’t get me wrong, it’s definitely a good idea to have a smart and defined link building strategy. But I’ve got to let you in on a little secret: Too many online marketing efforts revolve around making search engines happy. White hat SEO strategies are the way to go, which means that content shouldn’t be written for robots – it has to be high-quality. Fair enough?
That’s not to say an inanimate search engine won’t benefit from a good cooking recipe, but we’re willing to bet that the people searching for one online would like to be able to read it without it sounding generic, strained and altogether unoriginal. What am I getting at? Our very own Jon Ball said it best: “Good content and relevant resources work toward the benefit of humanity.” Web developers and content writers need to understand that website material should come from the heart… especially if it’s about a homemade casserole that’s just like what mom makes.
Continue reading “How to Build Quality Links | Don’t Be Narrow-Minded” »
Here are last week’s words of wisdom and why you can’t afford to miss them:
Continue reading “P1P Link Building Roundup #3: Articles You May Have Missed Last Week” »
Join Jon Ball, P1P’s VP of Business Development for a webinar on May 21st at 1pm EDT. This webinar, titled ‘Take a Closer Look at Links – Why a Site Ranks’ will showcase intensive original backlink research. P1P analyzed a random keyword and took a close look at the top three ranking matches for that keyword. After 120 hours of research, we are able to provides an in-depth look at quality, relevance, Domain Authority and other key factors that explain why and how these three results have maintained their high rankings.
* Attend this webinar and learn which links work and why they work to increase search rankings
Register Now! Click here.
Continue reading “P1P Webinar: ‘Take a Closer Look at Links – Why a Site Ranks’” »