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How to Analyze a Competitor’s Backlinks [Video]

One of the best ways to figure out where you might get a link is to look at your competitor’s own backlinks, especially if they outrank you. Your competitor’s backlinks can also show you what NOT to do if they’re struggling in the SERPs. In this video, we’ll teach you how to view, analyze and act on your competitor’s backlinks.

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How to Conduct a Backlink Analysis [Video]

Editor’s Note: Who’s linking to your site? Why does it matter? Check out the embedded video from our Learning Center to find out!

Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign and can help develop your fundamental knowledge of links, link building strategies, and link quality. So, before you can even begin to consider a link building campaign you need to understand the site’s current link portfolio. A link portfolio or profile is a fancy way of saying all the sites currently linking to your site. Links matter, big time, so when you run a backlink analysis on a site – whether it’s your own or a competitor’s – you’re looking at the websites linking to that website, in what manner, and to what page. And, since we understand Google’s algorithmic reliance on links, we know that a website’s ability to rank in Google is largely dependent on the websites linking to it. For basic analysis, you should be looking at these particular elements of a link portfolio: total number of links, number of unique domains, linking domains vs total links, anchor text usage and variance, fresh and incoming links, page performance, and link quality. Watch the video to find out more about these elements, how to run a report, and how you can utilize these reports.

Content by Jon Ball

Video Production & Voice Over by Thomas Swisher

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How to Analyze a Link [Video]

Editor’s Note: What makes a good link? You’ll never know unless you analyze it– and to properly analyze it, you have to know the right way to go about the whole thing. Don’t worry, this will all be second nature by the time you’re done with this video. And if you’re still hungry for more, you can check out way more videos over at our Learning Center page.

The importance of link quality in SEO cannot be overstated. Before you begin any link building project within SEO, you must be sure you’re pursuing links that will not only have an impact today, but will continue to have a positive impact in the future. That means understanding what makes a quality link, and why. There are a number of factors to consider when analyzing a link including relevance, link type, authority, location, and overall appeal. It is important to spend time deciding if a link is quality in order to achieve the ultimate goal of link building: to have good links on your site that make sense over an extended period of time.

Content by Jon Ball

Video Production & Voice Over by Thomas Swisher

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Anchor Text Diversity [Video]

Editor’s Note: Anchor text is a hot button issue right now. People are afraid of anchor text in a lot of ways, which is pretty crazy. As this video shows, though, if you keep it diverse and act like a human being, you’ll be just fine.

For a long time, if you wanted to rank, you picked the keyword or words you wanted to rank for and then used one of those keywords as the link for every (or nearly every) link you built. However, Google now clearly interprets exact match anchor text of this nature as an attempt to manipulate its algorithm.

Based on the current Google practices exact match anchor text should be used sparingly and should only make up a small percentage of your backlink portfolio. The rest of your portfolio should consist of a combination of things including branded anchor text and partial-match or long-tailed anchor text.

As Google continues to perfect their algorithm, anchor text strategy will no doubt continue to change. However, for now it is important to stay informed and adhere to anchor text best practices to get the most out of your links.

Content by Jon Ball

Video Production & Voice Over by Thomas Swisher

Page One Power Learning Center

Keyword Research for Link Building [Video]

Editor’s Note: In this installment of our Learning Center video series, we take a look at one of the fundamentals of link building– keyword research. Watch the video below and learn how to find your keyword.

Not so long ago, keyword research was one of the most straightforward steps in any link building campaign. Google would provide the list of keywords driving organic search to your site and we would build links using the top keywords as anchor text. But that is no longer the case. Building a slew of links with exact-match anchor text is now considered a link scheme. Even if this weren’t the case, this would be difficult to continue to do as Google no longer gives you your keywords for free. As of September 23, 2013, 100% of Google’s searches are secure, which means that analytical data no longer exists for Google’s organic search traffic. As long as concepts are articulated through language, we will still need keyword research. We may not use these keywords in the same way, but this research will let us know what potential consumers and Google think our website is about.

Content by Jon Ball

Video Production & Voice Over by Thomas Swisher

 

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