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Page One Power Learning Center

Link Building Tactics and Strategies You Should Avoid [Video]

Editor’s Note: Now that you’re aware of some common link building myths, let’s take a look at what doesn’t work anymore. This video is a must-see before you dive into building your own links.

Google is constantly penalizing webmasters who don’t follow Google Webmaster Guidelines. We have compiled a list of various strategies and tactics that are best to avoid. Luckily though, the frowned upon strategies and tactics aren’t too hard to figure out. At Page One Power our motto is to not engage in any tactics that our mothers would be ashamed of. If you don’t feel exactly right about how the strategy you are using, Google probably won’t feel right about it either. Build good links that make sense, in a reasonable manner, and without using manipulative practices. It’s as simple as that.

 

Content by Jon Ball

Video Production & Voice Over by Thomas Swisher

 

Page One Power Learning Center

Link Building Myths [Video]

Editor’s Note: It’s Monday, so that means it’s time for another video from our Learning Center. This one takes an in-depth look at some pervasive link building myths. You can ask questions in the comments or just click on over to our contact page. Thanks for watching!

The SEO industry, and particularly the world of link building, can be very daunting for beginners. In this video we address some common myths that beginning link builders frequently encounter. We know how it feels to start out in a new industry that is constantly evolving and we understand that starting out as a link builder can be intimidating. But it doesn’t have to be! The key is to always use common sense and build links on a human scale. Target relevant sites; ask yourself if you would be able to defend your targeted site in a way that makes sense to everyone. Just remember that there are plenty of genuine people who want to help you. You can do it!

Content by Jon Ball

Video Production & Voice Over by Thomas Swisher

 

Page One Power Learning Center

Why Links Matter [Video]

Editor’s Note: Today we continue our Learning Center video series. As always, you can find the rest of the videos in our Thought Leadership section or on our YouTube channel. We plan to post a video to the blog every Monday and Thursday.

Links are important for two reasons: Google considers a link a vote of confidence from one website to another, and therefore a signal of authority and relevance. Links send traffic from one website to another. In this video, we describe why links matter in the essence of Google’s algorithms. Since we primarily deal with that particular search engine, it’s important to understand what a link means to them and how they can benefit the online world. It can be extremely difficult to build links, but knowing the system can help. Watch the video to learn how crucial it to have links and what, how and why they influence.

Content by Jon Ball

Video Production & Voice Over by Thomas Swisher

Page One Power Learning Center

SEO Link Building Basics Introduction [Video]

Editor’s Note: Welcome to our new video series, The Page One Power Learning Center. You can find these videos in our learning center page (along with complete, detailed transcripts) or on our YouTube channel. We also wanted to bring them to the P1P blog because we think they’re great videos– Jon and Thomas worked super hard to make them what they are. The first video is embedded with a brief description. Let us know what you think!

Welcome to Page One Power’s Course SEO Link Building Basics!

With the SEO world constantly evolving, here at Page One Power, we have had ample amounts of time to make some laughable mistakes and then figure out how to fix them! We put together this course to share our agency’s experience in the SEO world and to (hopefully) keep you from making some of the rookie mistakes we did. In our beginner’s course, we’ll cover the basics: why links matter, link building myths, and link building mistakes. Next we’ll talk fundamentals: keyword research, anchor text diversity, how to analyze a link, and how to analyze a website’s entire backlink profile. After that we will teach you how to find target sites for link prospecting, including analyzing a competitor’s backlinks, using advanced search in Google, and how to analyze a website. So grab your popcorn and pen and get ready to learn the basics of link building!

Content by Jon Ball

Video Production & Voice Over by Thomas Swisher

Page One Power - The Backlink Show

Link Building Podcast | The Backlink Show – Episode 8

Welcome to the 8th episode of P1P’s link building podcast, The Backlink Show. In this installment, Jon and Zach wonder if link building has changed in the past few years, rant about the current state of one of their favorite industry trade shows and interview Dixon Jones of Majestic SEO.

Dixon is the marketing director of Majestic SEO. He speaks about search engine marketing and link building all over the world, and also represents Majestic on a global stage.

Dixon’s seen a lot in his 15″ years in the SEO industry, and he brings the perspective of both an online marketer and a big data expert. Jon, Zach and discuss Majestic SEO’s rebrand to Majestic, the state of the SEO industry, when links are and aren’t important and the surprising things the Majestic tool can do.

Page One Power - The Backlink Show

Click here to download The Backlink Show – Episode 8. It’s also available on iTunes and Stitcher.

Hosted By: Jon and Zach Ball

Special Guest: Dixon Jones

Produced and Edited By: Dustin Verburg

Music By: Dustin Verburg

Logo By: AJ Ogden

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