What is Digital PR?
Digital PR is a link-building tactic that leverages content backed by survey data to earn links from online publications and journalist placements. This tactic involves using proprietary data and research to tell a compelling story about a broadly engaging topic, with eye-catching visuals to help get the message across.
Links matter more than ever. With the 2024 Google Document Leak, we know that Google places links in a hierarchy system, with the top tier holding the most authoritative links. By obtaining high-authority backlinks, your website can become a credible source of information and be seen as an authority in your industry, which can help it rank higher in search results.
For 14 years, we’ve specialized in creating manual link building strategies and strategic content marketing strategies that help our clients increase referral traffic. Now, we’re applying those skills to our digital PR services.
While link building has always been essential to SEO, the SERPs and digital strategies used to positively impact rankings while still providing an excellent user experience are evolving.
Digital PR is one of the safest and most valuable link-building tactics regarding earned link placements and content capitalizing on EEAT guidelines. But not everyone knows how to do it effectively.
At Page One Power, we provide sustainable, white-hat digital PR strategies to get your website the backlinks it needs to succeed.
Experienced PR Experts
Our team understands the evolving media landscape and what it takes to secure impactful media coverage, navigating complex strategies with journalists, influencers, and media publications.
Custom Campaigns for Targeted Results
We create custom strategies that align with your specific objectives, ensuring your campaigns are tailored to reach the right audience in the right way at the right time.
Access to Established Networks
Our in-house team of link builders connect with real people to build real relationships with publishers and secure valuable link placements that can be challenging to land independently. This approach allows us to position your brand where it matters most.
OUR DIGITAL PR APPROACH
Search engines prioritize authoritative and valuable content. Engaging digital PR content optimized for SEO helps establish the brand's online authority. When a brand is acknowledged as a trustworthy source of information in its industry, search engines are more inclined to rank its content higher, further strengthening its position as a thought leader and industry expert.
We combine the art of storytelling with the science of search engine visibility, establishing a solid online presence that captures the attention of human audiences and search algorithms.
- Strategic Storytelling
We work with you to create a data-driven narrative that resonates with your target audience and appeals to journalists. - Relationship Building with Media & Influencers
We use manual outreach methods to secure the highest-quality links, develop long-term relationships with publishers, and discover unique opportunities for your brand. - Data-Driven Campaigns
We use proprietary survey data and analysis to gather and compile the information we use to create content.
This approach enhances the reach and impact of Digital PR initiatives and sets a solid groundwork for sustainable growth.
MEET YOUR PARTNERSHIP DEVELOPMENT TEAM
You need relevant, reputable links and strategic, well-written content to grow your brand. We've got 13+ years of experience doing just that for our clients, and we're ready to help you.
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CLIENT REVIEWS
In a sea of questionable and spammy link building providers, Page One Power is someone that you can trust and someone that will get you good results.
Thanks to Page One Power's efforts, the client has seen an improvement in Google keyword pages and gained quality links. The team has conducted regular meetings to provide progress updates and quick responses. Their transparency and extensive research are notable in the partnership.
Coming from an agency background, I can really see exactly how a good agency would retain their clients for a long time...and of course the opposite way around. The work is good, the numbers are good. They stand behind whatever they say, and the way they conduct their business is very professional.
I have used Page One Power for many years to build high quality links for multiple web properties. They take great care of their customers and I couldn't ask for a better partner. I highly recommend.
I've always found the team to be both responsive and quick to do whatever it takes to make a campaign successful. I've worked with many SEO agencies over the years but Page One Power has been the most professional and easy to deal with by far.
