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What is Digital PR?

Digital PR is a digital marketing tactic that involves earning media coverage from publications and journalistic placements to help increase a brand's online presence and reputation. This tactic includes:

  • Social media outreach
  • Influencer collaboration
  • Online media coverage
  • Content marketing
  • Relationship building with reporters

These different methods work together to build a positive online reputation for your brand. 

Your brand matters more than ever. With the 2024 Google Document Leak, we know that Google values brand awareness, authority, and expertise. By conducting a digital PR campaign, you can help shift your audience's perception of your brand in an engaging, positive way. 

For 14 years, we’ve helped brands improve their online reputation by creating brand mentions and conducting personalized outreach to publishers to secure authoritative links. Now, we’re expanding our Digital PR skills to help your brand not only gain visibility but also foster meaningful connections with your target audience.

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Benefits of Digital PR

  • Increased online visibility
  • Enhanced SEO performance
  • High-quality backlinks
  • Improved brand reputation
  • Increased website traffic
  • Stronger relationships with influencers and media
  • Increased brand awareness
  • Boosted authority and credibility
  • Long-term results

 

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Why Invest in Digital PR?

 

Every business has unique goals, whether it’s increasing brand awareness, boosting SEO, or driving website traffic. At Page One Power, we can create custom strategies that align with your specific objectives, ensuring your campaigns reach the right audience in the right way at the right time.

Digital PR is not just about brand exposure—it also plays a crucial role in improving your website’s SEO. By securing media coverage, high authority backlinks, and raising brand awareness, digital PR helps you climb search engine rankings, which drives organic traffic and contributes to sustainable growth. With a strategic focus on PR and SEO, we help amplify your online presence in ways that deliver tangible results.

At Page One Power, we provide sustainable, white-hat digital PR strategies to get your website the coverage it needs to succeed.

 

 

Digital-PR-Strategy

REASONS TO PARTNER WITH US:

Experienced PR Experts

Our team understands the evolving media landscape and what it takes to secure impactful media coverage, navigating complex strategies with journalists, influencers, and media publications. 

Custom Campaigns for Targeted Results

We create custom strategies that align with your specific objectives, ensuring your campaigns are tailored to reach the right audience in the right way at the right time.

Access to Established Networks

Our in-house team of link builders connects with real people to build real relationships with publishers and secure valuable placements that can be challenging to land independently. This approach allows us to position your brand where it matters most.

 

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OUR DIGITAL PR APPROACH

Search engines prioritize authoritative and valuable content. Engaging digital PR content optimized for SEO helps establish the brand's online authority. When a brand is acknowledged as a trustworthy source of information in its industry, search engines are more inclined to rank its content higher, further strengthening its position as a thought leader and industry expert.

We combine the art of storytelling with the science of search engine visibility, establishing a solid online presence that captures the attention of human audiences and search algorithms.

  • Strategic Storytelling
    We work with you to create a data-driven narrative that resonates with your target audience and appeals to journalists. 
  • Relationship Building with Media & Influencers
    We use manual outreach methods to secure the highest-quality coverage, develop long-term relationships with publishers, and discover unique opportunities for your brand. 
  • Data-Driven Campaigns
    We use proprietary survey data and analysis to gather and compile the information we use to create content.

This approach enhances the reach and impact of Digital PR initiatives and sets a solid groundwork for sustainable growth.

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Our Clients Have Been Featured On:

  • Men's Journal
  • Meet Minneapolis
  • Yahoo
  • Patch Media
  • Consumer Affairs
  • CBS News
  • MSN
  • Fox News
  • Forbes

What Do Our Digital PR Services Include?

  • Topic Ideation
  • Custom Survey and Data Analysis
  • Asset Creation
  • Graphic Design
  • Media List Development
  • Media List Outreach and Promotion

Our Digital PR Process

01
Topic Creation

The client will be able to review and provide feedback on topics before we move into the outlining stage.

 

02
Topic Outlining

Outlines are for internal purposes only to guide our contract writing team in the article composition.

 

03
Asset Creation

We will upload the outline into a small, specific queue for our digital PR freelance team to write.

 

04
Graphic Creation

We will use free tools to create graphics, or we will outsource graphic creation to a freelance creator.

 

05
Editorial Review & SEO Review

Our internal teams will provide the same comprehensive and diligent review that they do for all content products.

 

06
Client Publication

We will turn over the content to the client for publication on their website.

 

Let’s Grow Your Site
Together
 

MEET YOUR PARTNERSHIP DEVELOPMENT TEAM

You need relevant, reputable links and strategic, well-written content to grow your brand. We've got 13+ years of experience doing just that for our clients, and we're ready to help you.

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Quotes

 

The People Who Know, Know

See how we’ve helped businesses like yours achieve lasting SEO growth.

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Page One Power has facilitated over 200 placements on authoritative online publishers so far. They have an impeccable account management and result. They're always ready to jump on a call to review their progress.
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Claudia Cruz Escalante, Sr Outreach Manager - Clutch Review

In a sea of questionable and spammy link building providers, Page One Power is someone that you can trust and someone that will get you good results.

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Scott Eggenberger - Google Review

Thanks to Page One Power's efforts, the client has seen an improvement in Google keyword pages and gained quality links. The team has conducted regular meetings to provide progress updates and quick responses. Their transparency and extensive research are notable in the partnership.

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SEO Manager, Technology Company - Clutch Review

Coming from an agency background, I can really see exactly how a good agency would retain their clients for a long time...and of course the opposite way around. The work is good, the numbers are good. They stand behind whatever they say, and the way they conduct their business is very professional.

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Alex Milosh, SEO Manager, Atera

I have used Page One Power for many years to build high quality links for multiple web properties. They take great care of their customers and I couldn't ask for a better partner. I highly recommend.

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Rand LeMarinel - Google Review

I've always found the team to be both responsive and quick to do whatever it takes to make a campaign successful. I've worked with many SEO agencies over the years but Page One Power has been the most professional and easy to deal with by far.

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Charles Taylor

DIGITAL PR FAQs

A.

Like other link building strategies, digital PR results take time and are influenced by many variables. Asset creation typically takes two to three months, depending on client approval and the depth of the data-gathering and graphic-creation process. After the asset is published, we will begin outreach, which can take weeks, depending on the industry's competitiveness. Lastly, once the publisher has accepted the asset and links to it, Google needs time to crawl and index the new link. 

A.

Digital PR can benefit businesses that want to increase brand awareness, build credibility, and attract media coverage. These businesses could include (but are not limited to) healthcare/medical companies, law firms, hotels/hospitality, startup and tech companies, local businesses, e-commerce brands, B2B companies, nonprofit organizations, and education platforms.

A.

Digital PR shares the same goal as traditional PR but differs in its approach, channels, and strategies. The main difference is that digital PR uses online channels to reach an audience, while traditional PR can use radio, TV, billboards, newspapers, and magazines. Digital PR focuses more on building brand awareness and authority than promoting products and services. Additionally, digital PR can reach a more targeted audience, be tracked through analytics, and be faster and more flexible than traditional PR. 

A.

Our digital PR campaigns are custom to your business needs and goals. This may mean that you need more digital PR assets to acquire links, which can influence the cost of your campaign. Since every campaign is unique, we create custom quotes for you after we’ve evaluated your site. 

A.

We use our in-house team of specialists to craft personalized and compelling outreach to publishers, curating custom media lists that fit the relevancy of the piece. We have honed our outreach craft since 2010, nurturing real relationships with publishers to gain natural backlinks for your site. We do not and never will engage with paid links. 

A.

Digital PR complements SEO by earning high-quality backlinks from authoritative websites, which can improve a site's domain authority and organic search rankings. Additionally, digital PR can help amplify a brand's online presence, driving referral traffic and increasing brand visibility in search results.