Google uses links as a signal to determine page relevancy and to find new pages to crawl.
Picture this: internal links act as the roads between your website pages. Search engine crawlers are like cars that use those roads to explore your site and better understand its setup. The more internal links a page has, the more important it is to Google (think highways vs. backroads).
If you have a well-structured internal linking system, you can guide crawlers through your site quickly and efficiently.
Benefits of Optimized Internal Links
- Enhance the way your website shares its ranking power to improve visibility in search results.
- Create a clear structure for your site to showcase your expertise on specific topics.
- Increase the prominence of important pages that encourage visitors to engage and take action.
- Improve the overall experience for users visiting your site.
- Help search engines better comprehend and categorize your website.
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While internal links are often overlooked, they can have a huge impact on your site's performance. Here are some telltale signs you may need this service:
- Poor page performance in the search results
- Low organic traffic to key pages
- Orphaned pages (pages that exist but aren’t linked to)
- High bounce rates on key pages due to lack of relevancy
- Crawl issues in Google Search Console
- Unbalanced link distribution
- Weak context for target keywords
- Underutilized cornerstone (or foundational) content
- New content isn’t interconnected
- You’ve never audited your internal links
If your internal linking strategy feels like it’s always under construction, it’s time to smooth things out. A well-thought-out internal linking structure can boost rankings and create a superior user experience.
Google uses links as a signal to determine page relevancy and to find new pages to crawl.
Internal linking is more than connecting pages—it’s about creating a network that enhances the user experience. You don’t want to just start linking all your pages together. That’s not strategic and can lead to relevancy issues, which can frustrate users and bots.
Instead, we want to strategically locate all your key pages and create a linking structure to help support those pages.
- A tech specialist will audit your site for promising foundational pages.
- They will look for relevant pages to link to those pages for support with rich anchor text.
- You (or we) implement the changes on your site.
And voila — a newly structured site that’s optimized for efficiency.
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