P1P's SEO Blog

Need more links? Need better content? Then you've come to the right place! The P1P blog is an SEO blog dedicated to helping you build more relevant backlinks and create content that ranks in search through educational videos, in-depth articles, expert perspectives, and more. Subscribe today to get these SEO insights delivered straight to your inbox each month!

By Daniel Bagley
14 Mar 2022

How Person-first Content Boosts Your SEO

Person-first content helps your SEO by appealing to the broadest audience possible. You’ll see dynamic keyword usage, improved UX, and a higher level of consistency, all of which can help improve website rankings.
By Norm Vogele
08 Mar 2022

Is Google Getting Worse?

Despite remaining the world’s dominant search engine — or perhaps because of this — people routinely claim that Google search is useless, dying, or simply getting worse. But exactly how, or compared to what? The answers vary depending on the critic.
By Craig Giangiulio
07 Feb 2022

How to Advertise Your Business on Instagram

As one of the most popular social media platforms in the world, Instagram can be a very effective marketing and SEO tool for businesses. Advertising on Instagram is relatively easy and affordable, but there are several things all marketing professionals should know before they get started.
By Norm Vogele
03 Feb 2022

There Is No Optimized Meta Description

If you’re reading this, it’s probably not on a Google SERP. Over half the time, Google generates its own description, although social apps may use it to preview shared posts. However, character display limit variations and no search ranking impact mean the meta just isn’t that important to SEO.
By Tori Ward
30 Dec 2021

Recipe Blog SEO: Differences and Best Practices

Recipe blogs present an interesting case study when it comes to SEO. The way that they’re evaluated by the Google algorithm differs from other types of content, presenting new challenges for ranking well.
By Emma DeGrandi
28 Dec 2021

SEO Trends for 2022

Each year search engines, like Google, find newer and better ways to give searchers what they want. Read about the future of MUM, passage ranking, mobile search, and video search.
By Natalie Thomas
01 Dec 2021

Can You Have Too Much Blog Content?

Many content marketers reach a point where they are struggling to develop new content that is relevant to their website and KPIs. However, while it is possible to bloat your website with unnecessary content, this is typically due to a failure to properly readjust your content strategy over time.
By Nick Cesare
03 Nov 2021

Is Google Biased?

Many people believe that Google is biased against particular views or websites. This is not the case. Google is biased, but they are biased in favor of good content and the interests of their paid advertisers.
By Natalie Thomas
27 Oct 2021

The Search Neutrality Debate

Riding on the back of net neutrality, search neutrality is a mounting concern for marketers and business professionals who worry that they may be fighting an uphill battle.
By Natalie Thomas
13 Oct 2021

The Long-Term Value of Blog Posts

As a key element of many SEO efforts, marketers may wonder about how long blog posts retain their value. While there is no definitive answer, there are some consistent outcomes that can point us in the right direction to develop content with strong long-term value.