P1P's SEO Blog

Need more links? Need better content? Then you've come to the right place! The P1P blog is an SEO blog dedicated to helping you build more relevant backlinks and create content that ranks in search through educational videos, in-depth articles, expert perspectives, and more. Subscribe today to get these SEO insights delivered straight to your inbox each month!

By Al Gomez
04 Apr 2018

How to Manage 404 Pages

404 pages naturally occur on websites over time due to changes and updates to the site. However, 404 pages cannot be ignored as these pages are detrimental to SEO and user experience. In this post, author Al Gomez highlights best practices for managing the 404 pages on your site to ensure your site is optimized and your visitors have a good experience.
By Lesley Vos
27 Mar 2018

Nofollow Links: Are They Worth Your Time?

There's a debate in the SEO industry over the value of nofollow links. Some believe they are useless because they don't pass equity, while others argue they still drive traffic and other engagement signals. So what are the benefits, if any, of nofollow links and are they worth your time? Let's find the answer once and for all.
By Andrew Dennis
22 Mar 2018

How to Build a Seed List for Keyword Research

A seed list is the baseline keywords and phrases most relevant to your business. This list of keywords provides the foundation for all of your expanded keyword research. Effective keyword research starts by building a thorough seed list to ensure no core opportunities are missed moving forward. This post will show you how to build a seed list for keyword research.
By Tim LeGore-Hand
13 Mar 2018

Planning a Link Building Campaign: How to Organize Your Efforts

Before launching a link building campaign you need to start with a plan in order to discover opportunities and gauge progress. Planning is how link building teams explore options to kick-start a campaign, and identify options that will be available over the long-term.
By Paul Teitelman
12 Mar 2018

6 Tips for SEO Image Optimization

One of the most important steps to take under the SEO umbrella is image optimization. A comprehensive SEO campaign includes a strategic plan for curating images that resonate with your audience while remaining relevant to your content.
By Carina Cesano
05 Mar 2018

How to Boost Your SEO with Website Localization

When planning to sell outside national borders, you need to build a strong relationship with your international customers. The best way to do this is through website localization — speaking the languages they know. As most people prefer to buy from websites written in their own language, you need to invest in localized versions of your website.
By Laura Greene
19 Feb 2018

How the Repeal of Net Neutrality Hurts SEO

On December 14, 2017, the FCC voted to repeal the rules protecting net neutrality. Numerous news outlets reported what this might mean for consumers and small business owners, but few really delved into what it meant for those of us who work in SEO. The fact is that this repeal could have a devastating impact on digital marketing.
By Andrew Dennis
13 Feb 2018

5 Pitfalls of Isolating Link Building

Link building cannot exist in a vacuum. Sustainable projects involve integrating link building into a larger, holistic marketing plan. When link acquisition is separated into a silo, a number of issues arise that can derail a link campaign.
By Jordan Yocum
13 Feb 2018

Selling Link Building Services - A Sales Executive's Perspective

I love going home and sharing work successes with my fiance. Unfortunately, she looks at me like I am speaking a foreign language. SEO is often extremely technical and typically best understood by other SEOs. Learn how to educate your potential clients and show the value of link building.
By Emily Johnson
12 Feb 2018

Should I Pitch Them? A Guide To Finding High-Quality Websites For Guest Blogging

In order to receive benefits from guest posting, you should publish content on high-quality, legitimate websites. But how do you find them? It's simple - analyze websites based on authority, linking policies, user experience, security, and engagement.