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P1P's SEO Blog
Need more links? Need better content? Then you've come to the right place! The P1P blog is an SEO blog dedicated to helping you build more relevant backlinks and create content that ranks in search through educational videos, in-depth articles, expert perspectives, and more. Subscribe today to get these SEO insights delivered straight to your inbox each month!
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You know that your site has unique value, but the webmaster you’re pitching doesn’t. If he/she knew that value, you wouldn’t have to be pitching them because they would likely be linking to you already. And the value you can provide for site A can differ from what you can provide for site B. This makes blanket pitches highly ineffective.
I’m talking about value proposition, a crucial component of any marketing campaign. If you don’t explicitly state the value of what you have to offer to your audience, your audience is not going to see it for you.
Each and every week we work hard to bring you a simple, easy to follow tutorial on an SEO or link building process, tactic, or strategy. This week we’ll be focusing on creating a useful, functional outreach list for free with Google Docs.
Every so often, there seems to be another tactic that dominates SEO/link building. Sometimes these tactics start off perfectly fine, but quickly get abused by spammers. Other times, the tactic is clearly an attempt at devious manipulation from the get go.
To build real, worthwhile links requires an intentional, editorial effort from another human behind a relevant website. The game of link building (really all of marketing) then is to convince another person that you’re worthy of their audience, their exposure.
By Andrew Dennis
23 Sep 2014
Using Advanced Search Modifiers: Finding Brand Mentions – Tutorial Tuesday
Brand mentions are when someone on the web talks about or mentions your company or brand. These mentions can often be leveraged for natural and worthwhile links as your brand is already being referenced. Finding brand mentions should absolutely be a consideration in your link building campaign.
It has now been over six months since Google dropped the bomb on guest blogging; let's take a look at what folks are thinking now ... with the My Blog Guest (MBG) penalty in the rear-view mirror.
Recent comments from Google’s John Mueller in a Google+ video hangout seemed to validate the speculation that a Penguin update will be coming in the near future. In preparation of an impending update, let’s take a look at the impact Penguin has had on the SEO industry and how it will continue to affect SEO moving forward.
In this step by step tutorial we cover link reclamation by finding links pointing to 404 pages on your website via Google Webmaster Tools.
Link building is no longer a one-off marketing cost that you can fire and forget. Link building needs to be intelligently and appropriately directed; link building needs to be an accurate representation of your company.
In my mind, Ego Bait is really just about attempting to engage influencers to further amplify your work and build links. It's a very basic marketing/psychology principle - the element of reciprocity. If you positively feature another person, they're more likely to return the favor. In this case, through social media shares and maybe even a link.
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