Link Building

Links are the backbone of the web and one of the strongest signals for determining search rankings. These posts will teach you how to build valuable backlinks for your website.

By Andrew Dennis
11 Jun 2014

Link Building Campaigns: Why Customization Matters

There is no one-size-fits-all strategy for link building and every campaign you launch requires customization.
By Cory Collins
04 Jun 2014

Link Building is Really Just Promotion

As link building become more and more marketing oriented, link building begins to look more and more like straight forward promotion.
By Jesse Stoler
13 May 2014

Tutorial Tuesday: Social Media in Link Building

Social media may not be a ranking signal in Google's algorithm. That doesn't mean you shouldn't use it in a link building campaign.
By Cory Collins
06 May 2014

Will Backlinks Lose their Importance in Ranking? New Google Webmaster Video

Matt Cutts, Head of Webspam at Google, explains Google's use of backlinks as a signal and their future.
By Jesse Stoler
29 Apr 2014

Is Link Building a Zombie?

Link building and SEO are frequently declared dead. Do SEOs have a bad case of hypochondria, or is link building a zombie?
By Umar Khan
24 Apr 2014

Link Prospecting using Expired Domains: Links for Auction! Raise Your Bid!

We all know about the “Domain Auction” that GoDaddy and other platforms offer. Let’s analyze how we can build quality and clean links with their help. This isn’t about buying domains or buying links. This is about link prospecting using expired domains.
By Andrew Dennis
22 Apr 2014

Google’s Love/Hate Relationship with Links

Google has a love/hate relationship with links. Links are good indicators of trust for Google's search algorithm, but they can also be manipulated.
By Jesse Stoler
21 Apr 2014

I'm Not a Link Builder, I'm a Link Artist!

In order for a link building campaign to succeed, a certain degree of artistry is required.
By Cory Collins
16 Apr 2014

Are Links Still an Editorial Vote?

Are links still an editorial vote? Or have they become too abused by SEOs to still be trustworthy? Discussed in-depth within.
By Andrew Dennis
15 Apr 2014

Link Building is (Really) Hard

Many people underestimate the difficulty of link building and everything that goes into building links successfully. Link building is (really) hard.