SEO Reporting

Google's search algorithm is a black box and nobody knows exactly how it works. SEOs have built a list of best practices based on testing and correlations, but nothing is ever guaranteed in SEO. This makes it difficult to report on SEO work, but these posts will help you track and report the right metrics for your campaigns.

By Cory Collins
23 Sep 2016

Penguin 4.0: Everything We Know So Far

Google has officially announced Penguin 4.0, moving Penguin into the core algorithm and updating in real time. Here's everything we know about this update.
By Cory Collins
13 Sep 2016

How to Review Backlinks with Majestic the Backlink Explorer – Tutorial Tuesday

Learn how a professional link builder does a quick analysis of a website's backlinks with Majestic in this step-by-step tutorial.
By Andrew Dennis
11 Aug 2016

Link Building as a Service: Why It's More Than Links

Link building isn’t a list of links. It’s a nuanced service that requires care, expertise, psychology, sales, and a strong understanding of the market.
By Cory Collins
01 Apr 2016

How Google Works: A Google Ranking Engineer's Story – Coverage & Analysis of SMX West 2016

Paul Haahr, Google Ranking Engineer, presented How Google Works, according to a Google Ranking Engineer at SMX West 2016. Full coverage and analysis. ##FEATUREDPOST
By Andrew Dennis
17 Feb 2016

Alphabet, AI, and Google: New Head of Search Announced

Amit Singhal, Google’s Head of Search for 15 of their 18 years as a company, is stepping down. Singhal has been instrumental in the evolution of Google’s search. ##FEATUREDPOST
By Ben Richardson
18 Jan 2016

Creating an Excel Macro for SEO

Have a repetitive task in Excel? Why not create a macro, and have Excel automate the task with a click of a button? Full walkthrough on how and why to create an Excel Macro.
By Andrew Dennis
30 Oct 2015

Google's RankBrain Algorithm: What, How and Why?

On Monday Bloomberg Business broke the story of RankBrain, a new algorithm, which Google claims is already the third most important ranking signal in search. RankBrain affects a significant amount of search queries, roughly 15 percent of all searches in Google.
By Tom Clark
31 Aug 2015

How to Get Clients Excited about Link Building

Tom Clark, director of an SEO agency, explains how he introduces link building to clients after performing successful on-page SEO - especially if they're stuck in the SERPs.
By Andrew Dennis
11 Aug 2015

Analyzing Organic Traffic and Keywords with SEOmonitor – Tutorial Tuesday

SEOmonitor is a powerful tool that leverages data from Google Analytics and Google Search Console.
By Andrew Dennis
21 Jul 2015

Quick Site Analysis Using Majestic – Tutorial Tuesday

Today's Tutorial Tuesday will teach you to use Majestic to quickly evaluate a domain for link acquisition.