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SEO Reporting
Google's search algorithm is a black box and nobody knows exactly how it works. SEOs have built a list of best practices based on testing and correlations, but nothing is ever guaranteed in SEO. This makes it difficult to report on SEO work, but these posts will help you track and report the right metrics for your campaigns.
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As the owner of a link building company, I probably think about links and link building more than most. I am passionate about links because I have seen time and again the positive impact they can have on real businesses, and real people.
Link prospecting can be one of the most time-consuming aspects of a link building campaign. However, the MozBar can help you streamline your prospecting to be more efficient, leaving more time for other aspects of your campaign.
By Andrew Dennis
19 May 2015
Checking Mobile Traffic after Google's Mobile-friendly Update - Tutorial Tuesday
Due to all the recent hoopla surrounding the announcement of Google’s Mobile algorithm update, I thought I’d cover a topic related to mobile search. Specifically, I’m going to walk you through how to check mobile search traffic for your site, and identify if there have been any major changes since the update.
Despite the minimal impact, it was hard NOT to hear about all things Mobilegeddon over the course of the last two months; how Mobilegeddon was going to forever change search; how it was going to cause an inordinate amount of mayhem. The problem is, it didn’t. And as SEOs, we knew better.
By Andrew Dennis
07 Apr 2015
Using WordPress Site Stats to Monitor Site Performance (Part 2) – Tutorial Tuesday
Last week, in part one of this tutorial, we explored some of the data that is provided within WordPress through the Jetpack “Site Stats” plugin. Today we will wrap up what we started in part one, and look at the rest of the information we can glean from Site Stats.
By Andrew Dennis
31 Mar 2015
Using WordPress Site Stats to Monitor Site Performance (Part 1) – Tutorial Tuesday
It’s that time of week again Linkarati readers - time for another edition of Tutorial Tuesday, our weekly series where we walk you through a useful digital marketing tool, process, or strategy. This week we’ll be tackling one of my greatest personal nemeses, WordPress. Specifically, we will be taking a look at the information provided within WordPress Site Stats.
By Andrew Dennis
06 Jan 2015
Using Twitter Analytics to Review Your Year on Twitter – Tutorial Tuesday
This week’s Tutorial Tuesday will delve into how you can use Twitter Analytics to review your past year on Twitter.
Back in October, Google updated their Penguin algorithm for the first time in more than a year, an event many webmasters and SEOs had been anxiously awaiting. Any website affected by the Penguin algorithm couldn't recover until either a refresh or update happened. That meant that for more than a year, websites impacted by Penguin had zero opportunity for recovery.
In this week’s tutorial I will be covering the processes and tools associated with monitoring Google algorithm changes and updates.
Every so often, there seems to be another tactic that dominates SEO/link building. Sometimes these tactics start off perfectly fine, but quickly get abused by spammers. Other times, the tactic is clearly an attempt at devious manipulation from the get go.
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