SEO Strategy

If you want to rank consistently in search, you need a strategy. These posts all focus on building a winning SEO strategy.

By Andrew Dennis
06 Jan 2015

Using Twitter Analytics to Review Your Year on Twitter – Tutorial Tuesday

This week’s Tutorial Tuesday will delve into how you can use Twitter Analytics to review your past year on Twitter.
By Jesse Stoler
30 Dec 2014

Setting Up Automatic Email Replies in Outlook and Gmail - Tutorial Tuesday

Because it is the end of the year, this week I’ll be explaining how to prepare professionally for the holidays. This post will include steps on how to set up automatic “out of office” emails in Gmail and Outlook.

By Cory Collins
16 Dec 2014

Competitor Keyword Research using SEMrush – Tutorial Tuesday

Welcome to another week of Tutorial Tuesday here on Linkarati. This week I’ll be showing you how to check your search competitors’ keyword rankings via SEMrush.

By Andrew Dennis
20 Nov 2014

Why Digital Marketers Need to Work Together – An SEO's Perspective

Complementary marketing involves multiple facets of your overall marketing strategy working together to deliver the best possible results. Nearly every marketing technique can be made stronger and more effective, when implemented in conjunction with another tactic.

By Cory Collins
13 Nov 2014

6 Free Must-Have Chrome Extensions for Website Analysis

The sheer number of websites SEOs look at per day must be inconceivable to the rest of the general population. Whether it’s for competitor research, link prospecting, SERP discovery, content ideation, backlink exploration, or simply following the Twitter trail deep into the net, we’re constantly examining new websites.
By MeghanCahill
06 Nov 2014

The Skinny on Thin Content and a Century’s Worth of ‘Bad Ads’

Talking about the state of ‘content marketing’ really begs the question: what’s the state of content itself?
By Andrew Dennis
04 Nov 2014

Finding Influencers on Google Plus - Tutorial Tuesday

Google+ is a great place to find influencers because typically these people are very active on social networks. While every niche is different and the popularity of each individual platform will vary, Google+ is big enough that it’s always worth at least looking into when searching for influencers.

By Andrew Dennis
23 Oct 2014

Building Authority While You Build Links

Demonstrating your authority within your niche can be very powerful. Cultivating a reputation of authority for your company, brand, or employees develops trust with existing customers and can also attract new clients.

By Jesse Stoler
07 Oct 2014

Finding Your Competitors' Top Performing Pages with OSE - Tutorial Tuesday

Hello, and welcome to another edition of Tutorial Tuesday here on Linkarati! Each Tuesday, we thoroughly dissect an individual link building process. This week, I will be talking about how to find your competitors’ top performing pages by using Open Site Explorer.

By Jesse Stoler
01 Oct 2014

The Importance of Value Proposition

You know that your site has unique value, but the webmaster you’re pitching doesn’t. If he/she knew that value, you wouldn’t have to be pitching them because they would likely be linking to you already. And the value you can provide for site A can differ from what you can provide for site B. This makes blanket pitches highly ineffective.

I’m talking about value proposition, a crucial component of any marketing campaign. If you don’t explicitly state the value of what you have to offer to your audience, your audience is not going to see it for you.