THE COMPLETE GUIDE TO OUTREACH:
52 Curated Resources

Because outreach can be so difficult and nuanced, it can be helpful to work from a proven template. Not only can templates help you craft successful outreach, they can also help you save time.

Here is a list of guides that include some solid outreach templates:

• How to Write a Personalized Outreach Email Even When You're Sending it to 100 People
• Outreach Letters for Link Building [Real Examples]
• The Link Builder’s Guide to Email Outreach
• The Perfect Link Request
• A Linkbuilder's Gmail Productivity Setup (with Outreach Emails from 4 Industry Linkbuilders)
• The Smart SEO’s Guide to Effective Outreach

Although all outreach is unique and you should treat every situation differently, there are some common philosophies that can steer you in the right direction. For example, simply being polite and courteous is something many of us forget when we are busy. Implementing the appropriate philosophies into your outreach will help increase your chance of success.

Here are a number of guides that can provide you with the proper ideas and philosophies surrounding outreach:

• The 5 Don’ts of Link Outreach
• Applying Strategic Business Thinking To Outreach
• The Essential Guide to Effective Link Building Outreach
• Adapting 3 Fundamental Human Values Into Your Link Building Outreach
• Link Building Outreach: 5 Steps To Maximize The Value Of Every Opportunity
• Simple Steps to SAVE Your SEO Linking Outreach
• The (Previously) Unwritten Rules of Outreach
• I Just Deleted Your Outreach Email Wihout Reading. And NO, I Don't Feel Sorry (2017 Revisited).

Email is not the only option you have for outreach, there are a number of other channels you can use.

In fact, there are certain situations where it may actually be more effective to outreach through a more unconventional avenue.

Here are a variety of guides for using alternative outreach methods:

• The Ridiculous Power of Blog Commenting
• Get off the Schneid with Social Outreach Link Building
• Alternative Outreach Methods for Link Building: Thinking Creatively
• Pick up the Phone: Lessons We Can Learn from Public Relations about Outreach
• Using Direct Mail Outreach to Gain Links, Mentions and More!

Some of the most important outreach you do will be directed at journalists. Pitching journalists is so important because of the exposure they offer. If a well known and respected journalist is talking about you, lots of people are likely going to see it - which can provide great publicity for your brand.

Here is a list of excellent guides for pitching to journalists:

• How To Pitch to Journalists: Expert Tips From Techcrunch, NYT and more.
• How to Get Press for Anything
• The Dos and Don'ts of Pitching Journalists on Social Media
• 6 steps to pitch journalists (that will always work)
• How To Pitch To The Press: The 8 No-Fail Strategies
• How to Pitch: Outreach Tips from Journalists

Outreach is typically one of the most time-consuming aspects of link building. Not only is it time-consuming, but outreach can also be a bit monotonous at times. Finding ways to effectively scale your outreach will improve efficiency so you have time to focus on other aspects of your campaign.

Here are some helpful guides for scaling outreach:

• Scale Outreach Using Pareto’s Law
• The 7 Principles of Bulk Outreach for Link Building
• Scalable Link Outreach with Gmail and Boomerang
• Outreach Tips and Tricks to Increase Efficiency & Effectiveness

There are a number of tools that can help you streamline your outreach process as well as help with organization.

• BuzzStream
• Pitchbox
• Followerwonk
• Raven
• Outreachr
• Ninja Outreach
• SalesHandy
• Track Link Building Outreach like a Boss with Evernote
• Hunter

Sometimes you need to get creative with your outreach in order to be effective. Thinking outside the box can often make your outreach stand out from the crowd, which can be vital to outreach success.

Here are a number of different guides that offer creative outreach techniques:

• You Can get Links from Cold Outreach
• Improving Link Building Response Rates With Persuasive Psychology
• EDU Outreach: Find Email Addresses for Professors & Students
• Positive thinking in outreach: How a rejection can be the start of a conversation
• Using Buzzsumo for Building Outreach Lists
• How to Find Anyone’s Email Using Allmytweets
• How to find someone' email address for free

Outreach can be a numbers game so you want to put yourself in the best possible position to succeed. One way to do this is by studying some of the data that has been compiled surrounding outreach.

Here are a few helpful outreach case studies:

• Quantifying Outreach: What We Learned From 300,000 Custom Outreach Emails
• Putting Guest Post Outreach Theories to the Test [With Some Real World Data]
  
• Ecommerce SEO Case Study: White Hat Link Building Without Any Content

Recently there has been some confusion surrounding guest posting. Despite the FUD Google has been spreading, guest posting remains a valuable technique for getting your content/brand out in front of a new audience. While low-quality/spammy guest posting will get you into trouble with Google, there are still legitimate ways to guest post.

Here is a collection of guides that can help you with guest posting outreach:

• Guest Blogging: The Most Complete Guide Ever Written
• Guest Post Outreach Best Practices
• The Ultimate Guide to Guest Blogging
• Guest Post Outreach: Sell it!