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What Is Schema and Why Does it Matter?

Have you ever searched for something online and, when you scrolled through the search results page, said, “Yes, this is exactly what I was looking for”? That’s thanks to the schema markup.

Schema markup, or structured data, is the secret ingredient to creating eye-catching search results. It is a set of codes you add to your site’s HTML to provide data about your content, which helps search engines understand and index your site faster. 

How do you know if you need schema optimization? If you’re:

  • Struggling with low click-through rates 
  • Not seeing rich snippets in search results
  • Seeing schema errors in your search console
  • Not seeing your content show up in featured snippets
  • Working with a newly redesigned site
  • Debating whether you’ve ever done schema optimization before

Then you will benefit from this service. 

Schema-Markup Badge

Benefits of Schema Optimization

Schema optimization can help with anything pertaining to visibility in the SERPs, including:

  • Earning rich snippets: FAQs, reviews, and product features that capture attention.
  • Improving click-through rates: Enhanced search results lead to more clicks.
  • Boosting rankings: Help Google better understand and rank your content.
  • Staying ahead of competitors: Take control of your pages' appearance in SERPs.
  • Future-proofing your SEO: Regular updates to schema align with search engine changes.
WhatIsSchemaMarkup

Our Schema Optimization Services

Our tech specialists refine your schema markup to create a solid, robust framework that gives search engines important information about your pages. This approach helps your site stand out in search results, attracting more relevant visitors and boosting your brand's reputation.

We can help with all types of schema markup such as:

  • LocalBusiness: Perfect for small businesses looking to dominate local search.
  • Product: Ideal for e-commerce websites.
  • FAQ: Great for answering common customer questions.
  • HowTo: Essential for tutorials and guides.
  • Review and Rating: Boosts credibility and click-through rates. 
  • Organization: Best for building brand authority.
  • Event: Perfect for promoting conferences, webinars, and other events. 
  • Article: Best for blogs, news outlets, and publishers. 

Schema optimization is not a one-size-fits-all. The type you need depends on your business goals, industry, and content strategy. Our tech specialists are here to guide you to the schema optimization strategy that’s best for your business.

SchemaServices

Our Approach to Schema Optimization

  1. We review your current schema to ensure it includes required information valuable to your business.
  2. We compile data sets with relevant schema types specific to each page. 
  3. After approval, we implement your new schema markup. 
  4. We will test and validate the new schema to ensure proper implementation.
  5. After initial implementation, we will conduct ongoing maintenance to keep your schema updated as your site and Google evolve. 

Ready to transform your search presence?

SchemaApproach
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